Brand Strategy Director

1 month ago

London, Greater London, United Kingdom Apple Inc. Full time
Advertising Channel Strategy Lead

We're seeking an experienced digital marketer to lead our advertising channel strategy for Apple Services. This role will be responsible for developing and executing media plans across international markets, managing key vendor relationships, and ensuring brand safety and privacy compliance.

Key Responsibilities:

  • Develop and execute media plans across international markets, including paid search and paid social media.
  • Manage key vendor relationships and optimize the trafficking process to improve performance.
  • Collaborate with Geo Marketing Managers to develop media mix and tactical strategies, monitoring results across international campaigns.
  • Lead the paid media test and learn roadmap and learning agenda for international markets.
  • Ensure brand safety and privacy compliance across the international advertising program.

Requirements:

  • Extensive experience in digital marketing within a global organization.
  • Expertise in media tracking, attribution methodologies, and a history of working with MMPs and analytics teams.
  • Proven knowledge in paid search, programmatic, and paid social with a focus on performance optimization.

Preferred Qualifications:

  • Experience buying for iOS apps with a focus on market-leading games and apps.
  • Specialist in mobile marketing, measurement, and marketing attribution.

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