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Freelance Marketing Automation Specialist

2 months ago

London, Greater London, United Kingdom Broster Buchanan Full time

Job Title: Freelance Marketing Automation Manager

About the Role:

We are seeking a highly skilled Freelance Marketing Automation Manager to join our team at Broster Buchanan. As a Freelance Marketing Automation Manager, you will be responsible for leading our digital marketing efforts on a 3-6 month contract. You will have B2B marketing experience, including CRM management, marketing automation, and digital advertising.

Key Responsibilities:

  • Email Marketing / Marketing Automation / CRM:
    • Develop and implement automated marketing workflows that nurture leads and drive conversions
    • Help to maintain a clean client database, including data uploads, cleansing, and GDPR compliance
    • Work alongside sales teams to create sequences to attract new leads
    • Analyse and report on the performance of email campaigns, client interactions, and lead conversion
  • Website Management:
    • Create website process updates and overall responsibility for website maintenance and consistency
    • Monitor and report on website performance metrics, ensuring continuous improvement in user experience, SEO, and lead generation
  • Campaign Execution:
    • Support creation of campaign materials, including emails, landing pages, direct mail, and social media content
    • Collaborate with the rest of the marketing team on content distribution and ensure alignment with overall marketing goals
  • Scoreapp:
    • Support creation of digital surveys using Scoreapp as part of reports and campaigns
  • Digital Advertising:
    • Manage PPC, LinkedIn ads, and retargeting campaigns to drive traffic and leads, adjusting strategies as needed to achieve KPIs
  • Social Media:
    • Support the promotion of marketing campaigns across social media channels
    • Monitor social media performance and provide insights to the team
  • Reporting and Analytics:
    • Develop reports and dashboards that track key marketing metrics across all channels
    • Provide actionable insights to the marketing team and client partnerships and consulting teams on campaign performance

Requirements:

  • BA/BS degree in Marketing, Digital Marketing, or related field
  • Strong understanding of digital marketing principles and experience in executing multi-channel campaigns
  • Excellent project management skills
  • Ability to work in a fast-paced environment and deliver to aggressive deadlines
  • Self-starter mindset
  • Good communicator
  • Strong writing skills for social, digital communications
  • Analytical mindset with experience in reporting and optimising digital campaigns

Technical Requirements:

  • Expert knowledge of marketing automation software (specifically, HubSpot) and CMS systems (WordPress)
  • Proficient in CRM systems and database management, specifically HubSpot
  • Expert experience with digital advertising platforms (Google Ads, LinkedIn)
  • Intermediate to expert knowledge of analytics tools (Google Analytics, HubSpot)
  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro) a plus