Digital Brand Marketing Specialist

4 days ago

London, Greater London, United Kingdom BBC Full time

About BBC Studios

BBC Studios is a world-renowned content studio and channels & streaming business, powered by British creativity, with a reach that touches audiences in every corner of the globe.

We work with outstanding creative talent who are responsible for platform-defining shows from Strictly Come Dancing to Bluey, Prehistoric Planet to Planet Earth III.

Demon Music Group is a catalogue marketing company owned by BBC Studios, specialising in the exploitation of audio rights across physical and digital.

We license music from all of the major record companies and we work with all the key physical partners too (from supermarkets to online and specialist accounts). We release a number of specialist BBC titles focusing upon niche and cult brands and have a number of catalogues we control and exploit.

The Role

The Digital Marketing Specialist will be responsible for conceptualising, creating and implementing comprehensive digital marketing campaigns for a diverse roster of artists across various platforms to ensure growth across all platforms.

Key Responsibilities

  • Responsible for the creation of engaging video content (trailers, shorts etc) for digital platforms, including videos, graphics, photos, and written content.
  • Responsible for developing campaign marketing plans to grow digital music and streaming numbers for all key artists across digital platforms.
  • Review, monitor and assess the performance/KPIs of digital campaigns and social media activities and continuously evaluate the effectiveness of campaigns to refine strategies and improve outcomes.
  • Devise and implement strategies to ensure audience growth across all digital platforms.
  • Work closely with artists, managers and internal teams to implement digital marketing strategies.
  • Digital marketing strategy to include social media strategy & planning, paid advertising, creator & influencer partnerships, content planning, creative digital executions.
  • Develop Demon's Artist channels and subscriber base across various digital platforms.

Strategy and Planning

  • Collaborates with wider teams and communicates planned activity to stakeholders.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Leadership, Relationships and Development

  • Establish great working relationships with artists, managers and BBC Brands teams.
  • Aware of developments in the field of marketing and technology/digital trends, maintains links with the industry and incorporates into marketing plans where possible.
  • Follows the BBC's policies on diversity and inclusion when hiring and managing others, and encourages and diversity of thinking across the team.

Requirements

  • Highly creative and proficient in Adobe software applications (Adobe Creative Suite) for video editing, graphic designing and content creation.
  • Experience in running social media campaigns across various platforms to amplify artists' reach and engagement.
  • Analytical approach and able to understand and evaluate performance and KPIs to improve strategies.

Desirable

  • Enthusiasm for the Demon Music Group artists, roster and content.
  • Understanding of editorial and compliance policies.
  • Understanding of SEO and CRM.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.

About Working at BBC Studios

We don't focus simply on what we do - we also care how we do it.

The BBC is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups.

BBC Studios puts sustainability at the heart of everything we do both onscreen and offscreen, including delivering against the BBC Group's science-based Net Zero targets.

What You'll Gain from Working at BBC Studios

  • We offer a competitive salary package.
  • Flexible 35-hour working week for work-life balance.
  • 26 days holiday (plus an additional day which is a Corporation Day) with the option to buy an extra 5 days.
  • A defined pension scheme and discounted dental, health care, gym and much more.
  • Excellent career progression - access to courses, webinars, workshops and the opportunity to work in different areas of the organisation.

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