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Events Marketing Manager

2 months ago

Newcastle upon Tyne, United Kingdom Concept Onyx Recruitment Full time
About Us

At Concept Onyx Recruitment, we are proud to represent an innovative company on a mission to make the online world accessible for all. With a significant global presence and a user base that has grown to over 7 million in the past year, our client is a leader in providing cutting-edge accessibility solutions.

We are a dynamic team dedicated to driving positive change and are part of an exciting journey towards global market leadership.

Role Overview

We are seeking an experienced Events & Partnerships Marketing Manager with a SaaS background. In this role, you will drive multi-channel events and networking opportunities to engage new audiences and enhance our client's brand.

You will play a pivotal role in business and brand growth by managing marketing partnerships, events, and trade shows.

Key Responsibilities
  1. Event Management: Identify, grow, and manage a multi-channel events program, including trade shows, webinars, podcasts, and more. Ensure high-quality networking and revenue opportunities.
  2. Strategic Planning: Develop comprehensive marketing plans for events aligned with regional and brand strategies, covering promotional campaigns, email marketing, social media, content creation, and advertising initiatives.
  3. Collaboration: Work closely with the Partnerships Team to maximize marketing opportunities, enhance mutual growth, and create a collaborative network to boost brand awareness and thought leadership.
  4. Content Creation: Assist in designing, creating, and publishing marketing collateral and campaigns.
  5. Stakeholder Engagement: Build strong relationships with journalists, bloggers, and influencers relevant to our industry.
  6. Tech Savvy: Utilize marketing automation tools and CRM systems to manage event registration, attendee communication, and post-event follow-up.
  7. Creative Design: Collaborate with the design team to create compelling event collateral, including brochures, flyers, signage, and digital assets.
  8. Continuous Improvement: Implement feedback mechanisms, surveys, and satisfaction metrics to improve event experiences and meet customer expectations.
  9. Market Insight: Stay abreast of industry trends, competitive landscape, and emerging technologies to identify opportunities for innovation and differentiation.
  10. Performance Monitoring: Monitor and analyze key performance metrics to optimize future event strategies and campaigns
Qualifications
  • Minimum of three years' experience in B2B event marketing, preferably in a SaaS environment.
  • Proven track record of successfully executing marketing campaigns and driving attendance for events.
  • Strong project management skills, with the ability to multitask and prioritize deadlines.
  • Excellent written and verbal communication skills.
  • Ideally proficient in Hubspot, or similar marketing automation platform, and analytics tools.
  • Creative thinker with a keen eye for detail.
  • Team player with the ability to collaborate effectively with cross-functional teams and external stakeholders
What We Offer
  • Hybrid working: 3 days office / 2 days remote.
  • Flexible start/end times.
  • 24 days annual vacation (plus UK bank holidays), increasing to 25 days from Jan 2025.
  • 10 days 'Workcation' - work reduced hours from somewhere interesting.
  • BHFC Healthcare.
  • Death in Service.
  • Quarterly social events