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Digital Marketing Executive

2 months ago

London, Greater London, United Kingdom BBC Full time

Job Summary

The Digital Marketing Executive will be responsible for conceptualising, creating and implementing comprehensive digital marketing campaigns for a diverse roster of artists across various social media platforms to ensure growth across all platforms.

Key Responsibilities

  • Develop and execute digital marketing strategies to increase brand awareness and engagement across social media platforms.
  • Conceptualise, create and edit engaging video content, graphics, photos, and written content for social media and digital platforms.
  • Develop campaign marketing plans to grow digital music and streaming numbers for all key artists across social media platforms.
  • Monitor and assess the performance of digital campaigns and social media activities, and continuously evaluate the effectiveness of campaigns to refine strategies and improve outcomes.
  • Devise and implement strategies to ensure audience growth across all digital platforms.
  • Work closely with artists, managers, and internal teams to implement digital marketing strategies.
  • Develop and maintain relationships with key stakeholders, including artists, managers, and internal teams.
  • Stay up-to-date with the latest digital marketing trends, technologies, and best practices.

Requirements

  • Highly creative and proficient in Adobe software applications (Adobe Creative Suite) for video editing, graphic designing, and content creation.
  • Knowledge of using paid marketing tools and strategies.
  • Experience in running social media campaigns across various platforms to amplify artists' reach and engagement.
  • Ability to manage critical stakeholder relationships both internally and externally.
  • Analytical approach and able to understand and evaluate performance and KPIs to improve strategies.

Desirable Skills

  • Enthusiasm for the Demon Music Group artists, roster, and content.
  • Understanding of editorial and compliance policies.
  • Understanding of SEO and CRM.
  • Strong presentation skills.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.