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Channel Marketing Manager EMEA

2 months ago

London, Greater London, United Kingdom Genetec Full time
{"title": "Channel Marketing Manager EMEA", "content": "Role Overview

Genetec is seeking a skilled Channel Marketing Manager to lead our EMEA region's channel marketing efforts. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive channel marketing strategy to drive business growth and brand awareness across 15+ countries.

Key Responsibilities

  • Lead the EMEA Channel Marketing function, providing strategic support for the cooperative (co-op) marketing program, partner communications, and partner education programs.
  • Develop relationships with strategic partner account contacts to build co-marketing campaigns that drive brand awareness and measurable demand.
  • Liaise with Sales teams and Regional Marketing Managers to plan and support field-based marketing programs for strategic partner accounts.
  • Work closely with the Channel Enablement team to ensure messaging alignment and promotion of enablement content and services.
  • Align channel communications with end customer marketing and broad-based brand strategies to ensure consistent messaging across audiences.
  • Measure and report on co-op fund usage and budgets, helping to increase the amount and quality of partner marketing efforts.
  • Own a channel marketing budget.

Requirements

  • 7+ years of IT/Software/SaaS B2B and/or channel marketing experience.
  • Ability to work collaboratively in a cross-functional environment across EMEA regions and internationally.
  • Knowledge of how to blend and implement both traditional and digital marketing tactics.
  • Exceptional customer-facing communication skills and detail orientation.
  • True passion for partner marketing, branding, and lead generation.
  • Experience managing a budget and reporting on ROI of marketing efforts.

Preferred Qualifications

  • Bachelor's degree in Marketing, Business, or related field.
  • Security industry experience.
  • Knowledge of marketing automation and CRM tools (specifically Microsoft Dynamics and Marketo).
  • Experience working in both corporate and regional/field-based marketing teams.
  • Experience with a Channel Sales model.
  • Knowledge of additional European languages.

About Genetec

Genetec is an equal opportunity employer, committed to diversity and inclusion through our recruitment approach and training and professional development programs. We partner with external associations and implement internal initiatives to provide a welcoming work environment for employees from all backgrounds.

We strive to create a culture that values and respects the unique perspectives and experiences of our employees. If you're passionate about channel marketing and want to be part of a dynamic team, we encourage you to apply.

", "lang_code": "en"}