CRM Executive

1 month ago

Shirebrook, Derbyshire, United Kingdom Frasers Group Full time
About Frasers Group

Frasers Group is a leading retail company that is rethinking the retail experience through digital innovation and unique store experiences. We serve our consumers with the world's best sports, premium, and luxury brands globally.

Job Description

We are seeking a CRM Executive to support our CRM Manager in building stronger and deeper relationships with our customers. The successful candidate will increase engagement and retention and customer value through effective CRM strategies and data-driven insights.

Key Responsibilities:
  • Manage email and mobile app calendars for our websites, aligning with wider teams to support business objectives.
  • Brief, create, segment, schedule, and deliver all email and mobile app notifications.
  • Implement ongoing test and learn strategies to continually improve CRM communications.
  • Deliver weekly and monthly reports focusing on email and mobile app notification performance.
  • Identify key customer segments and target them across relevant programs.
  • Build relationships with the email service provider to ensure optimal platform utilization.
  • Stay up-to-date on industry insights and email marketing trends.
Requirements:
  • A self-starter mindset with the ability to work under minimal supervision.
  • Results-driven and delivery-focused.
  • Enthusiasm, energy, and determination to achieve results.
  • Numerate and analytical with the ability to provide insights.
  • Excellent communication skills.
  • Educated to degree level.
  • Experience working with email service providers and data analysis.
  • Experience in the retail sector is desirable.
  • Strong project management skills.
What We Offer

Along with our benefits package, we offer a wide range of perks for our colleagues, including Frasers Champion, Fearless 1000, Frasers Festival, CEO Sessions, and Retail Reconnect.

We prioritize employee welfare and offer free access to the Retail Trust charity, including a 24-hour wellbeing helpline, wellness hub, counselling, and financial/legal support.

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