Digital Product Manager

2 weeks ago

Coleshill, Warwickshire, United Kingdom The Works Full time
About The Works

We are a leading retailer of toys, books, and art supplies, inspiring reading, learning, creativity, and play in people's lives. Our mission is to make lives more fulfilled.

Job Title: Digital Product Manager

We are seeking a talented and experienced Digital Product Manager to join our Digital team. As a Digital Product Manager, you will play a pivotal role in delivering a best-in-class digital offering for The Works. Your key focuses will include the delivery of digital initiatives and improving the ROI of our Salesforce platform.

Key Responsibilities
  • Improve site performance with a focus on site search, merch, tooling management, and maximising ROI of TheWorks.co.uk site on the SF platform.
  • Be the main POC for the Digital team for all technical activities and site optimisation, managing the eCommerce roadmap to ensure alignment to strategic outcomes, while meeting customer needs and driving best-in-class experience and design.
  • Attend Digital trade meetings, contributing actionable insights on site performance to improve site metrics.
  • Support TS with requirement gathering for the implementation of new ecommerce systems and technologies, working closely with cross-functional teams to improve conversion rate and support sales targets.
  • Attend Sprints and support with product roadmap backlog prioritisation as needed.
  • Manage the Digital Analyst to harness insights to improve site performance; review site performance statistics with the data analyst on a weekly basis to feed into weekly trade plan improvements.
  • Support the Digital Content team with campaign activity insight to help maximise trading opportunities.
  • Carry out regular site walks to identify any site errors/bugs and work with dev and content team to make timely fixes.
  • Set up of promotions and voucher code management.
  • Digital point of contact with SF – develop a strong relationship with account manager.
  • Work with the UX team to suggest potential tests through an understanding of site performance – review test results and champion improvements into live.
  • Ensure a positive and seamless online shopping experience for customers. Monitor customer feedback, reviews, and ratings to identify areas for improvement. Implement strategies to enhance customer satisfaction, including personalised recommendations, responsive customer support, and easy returns/exchanges.
  • Look for opportunities to increase cross sales and drive bigger basket sizes through strategies such as recommendations, and post-purchase upsells.
  • Responsible for reporting and optimising search functionality to improve customer navigation and conversion.
  • Support delivery of initiatives for future digital growth, including marketplace expansions, drop-ship, and B2B opportunities.
  • Conduct regular analysis of competitors' e-commerce strategies, pricing, promotions, and customer experience. Identify areas where the company can gain a competitive edge and recommend strategic actions accordingly.
Requirements
  • Solid experience with Salesforce.
  • A full understanding of the eCommerce and digital ecosystem.
  • Strong project management experience, including execution and stakeholder management.
  • Solid understanding of search/merch tooling, as well as other tools such as customer reviews, basket builders, and 3rd-party plug-ins.
  • Collaborate with cross-functional teams, such as marketing, sales, design, and operations, to ensure alignment and support the overall company objectives and product launches.
  • Work with the SEO team on taxonomy and navigation, while supporting the blog content creation process. Constantly monitor improvement and planning iterations.
  • Experienced with Google Analytics 4 (GA4) and other customer behavioural tools to track, measure, and analyse key eCommerce metrics and customer journeys.
  • Collaborate across departments and keep up to date on all industry trends and ecommerce regulations.
  • Marketplace/Dropship experience preferred.
  • A confident communicator.
  • Self-motivated.
  • Organised and deadline-oriented with good time-keeping skills.
  • Adaptable and flexible to evolving demands and circumstances.
  • Customer-focused mindset.
  • Embodies a hands-on mentality.
What We Offer
  • 25% Colleague Discount – Plus, exclusive Double Discount days.
  • MyWorks – Access exclusive online discounts across hundreds of retailers, holidays, utilities deals, tech, and more.
  • Holiday – 33 days, including bank holidays.
  • Holiday Purchase – Purchase an additional 5 days.
  • Can-Do Academy – Grow your skills and career with instant access to further training and development in areas that interest you.
  • Wagestream – Claim early access to 50% of your wages as you earn them – for when 'life' happens.
  • Share Scheme – Unleash your inner Monopoly mogul and own a piece of The Works.
  • 24/7 support for you and your family – Through our partnership with the Retail Trust who provide an Employee Assistance Programme and so much more.
  • Healthcare Cash Plan – To support your everyday healthcare costs.
  • And loads more – Long Service Awards, pension, life assurance, Cycle to Work, and optional charity giving.
Our Culture

We are a company that values diversity, inclusion, and reasonable adjustments. We are proud to have an inclusive culture where everyone truly feels able to be themselves. Our roles are open to all, including under-represented groups such as ethnic minorities, people with disabilities, carers, and members of the LGBTQ+ community.

We are open to discussions around working hours and flexible working. And, where possible, we'll try to support this.

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