Digital Marketing Executive
7 days ago
G Touring is a leading tour operator that aims to change lives through travel. We are seeking a highly skilled Digital Marketing Executive - SEO Specialist to join our team.
Key Responsibilities- Develop and execute digital marketing strategies to drive quality traffic to our websites.
- Work with our search agency to optimize Google and Bing PPC accounts.
- Protect our brand space by monitoring companies bidding on brand terms.
- Create paid social campaigns that are engaging and relevant, growing our audience through social channels and supporting commercial objectives.
- Ensure PPC works with SEO to drive down PPC costs.
- Work with our SEO agency to implement recommendations that drive quality traffic.
- Plan and contribute to the creation of new articles to attract quality traffic, drive engagement, and represent our brands well.
- In collaboration with the brand team, design creative emails that are engaging and drive conversions to tie in with offline marketing activity and commercial requirements.
- Work with the Affiliate agency to ensure core messages are distributed through the network to encourage engagement.
- Identify opportunities with new affiliates to maximize exposure to new audiences that match our brand demographics.
- Measure and report on the performance of all digital marketing campaigns and assess against specific goals.
- Identify new routes to market/platforms to promote our brands.
- Monitor competitor activity in the online forum.
- Work closely with the Travelsphere and Just You marketing managers to develop new and creative growth strategies.
- Work with the wider team to ensure a consistent customer experience across multiple channels and touchpoints.
- Work with the wider web team to create landing pages and optimize the user's experience.
- Support with wider web activities relating to testing and content where required.
- Background in digital marketing with an understanding across the whole marketing mix.
- Knowledge of SEO, PPC, Affiliate partnerships, and video/display advertising.
- Useful to have knowledge of HTML and Adobe creative products such as InDesign, Photoshop, and Dreamweaver.
- Passionate about the user experience and have a good understanding of UX to work with the team to build out appropriate landing pages and journeys to drive increased conversion.
- Commercially savvy and happy to analyze data from internal and external sources.
- A competitive salary.
- Generous holiday allowance of 25 days plus Public Holidays.
- Cycle to Work Scheme.
- Employee Assistance Programme 24/7 GP consultation via phone or video plus support services for your health and wellbeing to include support with your mental health, finances, fitness, dietary requirements, and life event support.
- Life Assurance 4 times your salary for death in service for your nominated beneficiaries.
- Holiday discounts for yourself, friends, and family.
- Travel industry benefits.
- Opportunity for flexible working.
- Hybrid working - 2 days or 50% of your hours if you are part-time to work from home.
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Digital Marketing Executive
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Digital Marketing Specialist
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