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Marketing Specialist

1 month ago

Liverpool, Liverpool, United Kingdom The Very Group Full time
About the Role

We are seeking a highly skilled Marketing Executive to join our team at The Very Group. As a Marketing Executive, you will play a key role in working with strategic brand partners on branded campaigns, reporting into the Trade Marketing Lead and working closely with the category team and cross-category teams.

Key Responsibilities
  • Champion the customer journey, ensuring that events and campaigns are executed in a simple way and aligned to the customer mindset.
  • Work closely with our strategic partners to land priorities and build collaborative marketing calendars.
  • Monitor and report on competitor activity, making recommendations for ways to improve activity and onsite execution.
  • Support the trade marketing lead with all events and campaign plans, ensuring all planned activity is executed across all relevant touch points accurately and delivered on time.
  • Maintain and update all relevant live documents used cross-functionally to effectively plan and execute activity.
  • Partner internally with key functions to contribute to the definition of priorities and ensure all activity is communicated clearly and delivered to the brief.
  • Ongoing reporting of digital performance using Google Analytics, Content Square, and Power BI.
About You

You will have a natural ability to think creatively and manage stakeholder relationships – the confidence to question and work within a fast-paced function is essential.

  • Being creative, passionate, and innovative about improving the onsite customer experience and ensuring a world-class end-to-end customer journey.
  • Able to take ownership of decisions and messaging, both internally and externally.
  • Skilled in storytelling, utilising both analytical and creative means to boost campaign success.
  • A clear understanding of online customer journeys, including conversion optimisation techniques and the ability to leverage data analytics to measure success.
  • Passionate and energetic with a real desire to continuously improve processes and ways of working.
Our Benefits
  • Flexible, hybrid working model.
  • Inclusive culture and environment.
  • £250 flexible benefits allowance to suit your needs.
  • 27 days holiday + bank holidays.
  • Udemy learning access.
  • Bonus potential (performance and business-related).
  • Up to 25% discount on.
  • Matched pension up to 6%.