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Senior Marketing Executive
1 month ago
The Senior Marketing Executive will be a dynamic and enthusiastic individual who will enjoy the freedom to express their creative side by planning, executing and evaluating a wide range of digital marketing campaigns across email, web, social and more.
Key Responsibilities
- Contribute to the development and implementation of the marketing plan to achieve monthly targets around lead generation, prospect engagement and website traffic.
- Support the professional development of junior marketing team members.
- Plan, build and deliver email marketing campaigns for clients, prospects and partners.
- Create, deliver and analyse PPC and other digital advertising campaigns.
- Develop and promote content, including written and design projects.
- Drive the content and communications plan in accordance with team strategy.
- Update and manage the company website, including periodic reviews of content and SEO performance.
- Ensure the brand message is strong and consistent across all channels and marketing efforts.
- Participate in the creation of quarterly and annual marketing plans.
- Monitor and report on marketing performance across digital channels.
Requirements
- Three years' experience in a B2B marketing role.
- Experience of running successful marketing campaigns.
- Working knowledge of basic HTML or the ability to pick this up.
- Experience of managing social channels and content delivery.
- Solid knowledge of web analytics, including paid advertising and Google Ads.
- Experience with CRM software and database management.
- Proficiency with Microsoft 365, including Word and PowerPoint.
- Familiar with Adobe Creative Suite or similar, and designing for digital versus print.
- Able to produce compelling marketing copy for various formats.
- Comfortable expressing ideas and creative solutions to help the company stand out from competitors.
- Strong interpersonal and communication skills, collaborating between clients, the Project and Sales teams.
- A team player who is at ease working in a close-knit team and building strong professional relationships.
Benefits
- Up to £35K salary.
- 20 days holiday rising to 25 days with service.
- Birthday off as holiday.
- Pension.
- Wellness initiatives.
- Hybrid role, 3 days office / 2 days home.
- Opportunity to travel to overseas events.
