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Marketing Specialist

2 months ago

Teddington, United Kingdom The Lensbury Resort Full time

About The Lensbury Resort

Situated along the scenic banks of the River Thames, The Lensbury Resort offers a unique blend of leisure and hospitality services, featuring a premier leisure club, a 155-room hotel, versatile meeting spaces, a restaurant and bar, a spa, and beautifully landscaped gardens.

Position Overview

The Marketing Executive will play a pivotal role within the Marketing department, focusing on enhancing customer acquisition and engagement across diverse market segments, including leisure, hospitality, and events. This multifaceted position involves utilizing a variety of online and offline marketing channels to align with both long-term strategies and immediate business needs. The role requires collaboration within a compact team to generate leads, drive sales, and foster engagement, ultimately supporting the organization in achieving its ambitious objectives.

Key Responsibilities

  • Manage and enhance content on The Lensbury website using WordPress CMS.
  • Develop engaging weekly communications for members and monthly promotional emails for accommodations.
  • Create original content across various platforms, including compelling copy, photography, and videography.
  • Collaborate with public relations agencies to effectively execute PR strategies, events, and media visits.
  • Partner with creative agencies to design marketing campaigns for all business sectors, providing clear briefs and ensuring project success.
  • Work closely with the eCommerce Manager to implement the digital marketing strategy, including PPC, paid social media, META search, and SEO initiatives.
  • Coordinate with internal teams to produce a range of attractive, brand-consistent printed materials and collateral.
  • Ensure adherence to brand guidelines across all marketing materials.
  • Oversee content updates on The Lensbury Club App.
  • Identify and pursue opportunities to enhance membership engagement and increase average spend.
  • Maintain up-to-date information on club noticeboards, digital displays, and promotional materials throughout the venue.
  • Collaborate with the Marketing team to execute The Lensbury social media strategy.
  • Ensure all third-party advertising platforms are regularly updated with relevant content that positively represents The Lensbury.
  • Proactively seek and recommend new marketing opportunities.

Benefits

  • Access to various leisure facilities, including swimming, gym, tennis, and watersports.
  • Employee discounts on spa services, watersports rentals, accommodations, and friends & family rates.
  • Access to an Employee Assistance Programme for you and your family.
  • Utilization of an Online Benefits Portal.
  • Fully-funded apprenticeship opportunities.
  • Complimentary lunch and parking.
  • Participation in staff social events, parties, and awards.
  • Cycle to Work Scheme.

Qualifications and Skills

To excel in this position, candidates should possess the following:

  • Experience in a similar fast-paced and dynamic environment is preferred.
  • Strong understanding of digital marketing channels and platforms, including CMS, social media, and digital tools.
  • Exceptional attention to detail, with a high standard of written English and design comprehension.
  • Creative mindset with a passion for content development.
  • Experience with WordPress CMS is advantageous.
  • Strong organizational skills and the ability to prioritize tasks effectively.
  • Proficiency in design and copywriting, with knowledge of Photoshop, InDesign, or Canva being desirable.
  • Ability to communicate effectively and positively with colleagues and external stakeholders, ensuring a professional representation of Marketing.
  • Photography and/or videography skills are preferred.
  • Experience in managing online communities on social media and other digital platforms is beneficial.
  • Knowledge or experience in the hospitality, leisure, or events industry is a plus.

The Lensbury Club

The Lensbury Club is a premier leisure destination, offering a range of wellness and recreational activities in a picturesque setting.