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Digital Merchandising Executive
2 months ago
We are seeking a highly skilled and experienced Digital Merchandising Executive to join our team at Joma Jewellery and Katie Loxton. As a key member of our Senior Trade team, you will play a pivotal role in supporting our business with strategic online merchandising initiatives.
Key Responsibilities- Strategically merchandising all pages across our website to maximize engagement, conversion, and sales, working closely with our WebOps team to ensure all products are properly enabled and visible.
- Leveraging advanced analytics to interpret customer behaviour, product performance, and sell-through data, translating insights into actionable strategies that drive decision-making processes and optimize the customer journey.
- Leading on the management and maintenance of trend and edit categories to support key marketing campaigns, reflect seasonal trends, and enhance the overall shopping experience.
- Coordinating the classification and categorization of new product launches, ensuring seamless execution and alignment with branding guidelines.
- Developing and managing product recommendation strategies to enhance cross-selling opportunities, leveraging AI-driven tools where appropriate.
- Conducting regular audits and reviews of the site to ensure optimal product visibility, accurate classification, and data integrity, identifying areas for improvement and implementing solutions.
- Regularly conducting competitor analysis and market research to stay ahead of industry trends and best practices, proposing adjustments to merchandising strategies to maintain a competitive edge.
- Delivering comprehensive reporting on key performance indicators (KPIs), user behaviour, and on-site customer journeys using tools like Google Analytics, Content Square, and other relevant platforms, providing actionable insights to support trading decisions.
- Partnering with cross-functional teams to refine on-site search results, manage the search dictionary, and optimise taxonomy and product filters, ensuring a seamless and intuitive user experience.
- Taking ownership of continuous improvement initiatives, leading efforts to streamline processes, enhance productivity, and drive the overall success of digital merchandising strategies.
- Coaching and mentoring the Visual Merchandiser and Trading Assistant in VM best practice and commercial decision making.
- Managing critical path timelines and resources efficiently, ensuring projects are delivered on time and align with strategic goals.
- Managing the visual merchandising activities within the Trading calendar, ensuring briefs are submitted on time and in line with deadlines provided by Digital Design.
- Managing front-end implementation, training and optimisation of the AI Merchandising platform, taking ownership of the platform to enhance the customer journey and drive significant uplifts in KPIs. Support your line manager with detailed reporting, and presenting findings and actionable suggestions, identifying areas for improvement to continually refine and optimise performance.
- Collaborating with key decision-makers to optimise on-site content and product imagery, ensuring that all areas of the website are utilising imagery in the most effective way to maximise engagement and conversion rates.
- Seasonally analysing taxonomy performance, presenting data and strategic recommendations to your line manager and SEO team to continuously drive and refine customer journeys.
- Proven experience in the eCommerce Merchandising industry, ideally within Fashion, Lifestyle, Jewellery or Gifting Sectors.
- Demonstrated ability to drive significant business impact by enhancing product visibility, optimizing online journeys, and maximizing conversion rates.
- Strong organisational and project leadership, with a strong aptitude for overseeing multiple high-priority projects simultaneously, from inception through to completion.
- Proficiency in eCommerce Platforms and Analytical Tools. Expert-level understanding of eCommerce platforms (ideally Magento 2), content management systems (CMS), and analytical tools such as Google Analytics 4, Content Square, and other data-driven technologies to enhance the online customer experience and inform merchandising strategies.
- Both analytical and creative.
Joma Jewellery and Katie Loxton are a leading UK-based fashion and lifestyle brand, founded in 2008 by Katie and Geoff Loxton. We are committed to diversity and inclusion, and strive to be the best in our field by hiring a diverse team and encouraging everyone to be their authentic selves when working with us.
