Senior Data Analyst

23 hours ago

Nottingham, Nottingham, United Kingdom Michael Page Full time
Michael Page is seeking a Senior Data Analyst to enhance customer and marketing analytics capabilities. This key role will join at a pivotal growth point in the organisation, working with an existing team of Data Analysts to increase adoption of technology and analytics tools. The successful candidate will work with the CRM team and 3rd Party companies to enhance customer profiling and maximise marketing channels. The role offers a highly flexible hybrid / remote working environment. Key responsibilities include:

• Monitoring, analysing, and reporting on key performance indicators (KPIs) and metrics to measure the success of marketing efforts and adjust strategies as needed.
• Managing and maintaining customer data quality to ensure accurate and up-to-date information.
• Conducting detailed analysis and trend reporting to identify patterns and insights that inform business strategies.
• Providing regular reports on market trends, customer behaviour, and campaign performance.
• Interpreting complex data sets and providing actionable insights to guide business decisions. Communicating findings to stakeholders in a clear and concise manner.
• Evaluating the return on investment (ROI) of advertising spend across various channels. Using data to optimise budget allocation and improve overall marketing effectiveness.
• Monitoring and analysing website performance metrics. Optimising web pages to increase lead volume, enhance user experience, and improve conversion rates.

The ideal candidate will have the ability to influence and enhance marketing insight & analytics strategy.

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