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Strategic Marketing Leader

2 months ago

Hull, Kingston upon Hull, United Kingdom Kingspan Data & Flooring Full time
Job Overview

About Us:

Kingspan Data and Flooring is a key segment of the global Kingspan Group, recognized as a leading manufacturer in the construction materials sector. We are proud to contribute to some of the most notable flooring projects across Europe. As our European operations expand, we invite you to play a pivotal role in shaping our strategic direction.

We prioritize equality, diversity, and inclusion in our workplace and are committed to being an equal opportunity employer.

Your Responsibilities:

The Marketing Manager will be instrumental in refining our commercial offerings, enhancing brand visibility, and supporting the ambitious growth targets of our organization.

Key responsibilities in the role of Marketing Manager include:

  • Crafting and executing a localized marketing strategy for Kingspan Data & Flooring UK that aligns with our global brand and marketing communications framework.
  • Collaborating with various departments and managing external partners to implement campaigns that boost brand recognition, generate leads, and drive revenue.
  • Designing and executing digital marketing initiatives across diverse channels such as email, social media, web, SEO, PPC, and display advertising.
  • Overseeing the marketing budget, ensuring effective resource allocation to achieve targeted outcomes.
  • Analyzing competitor and customer market insights to guide strategic marketing decisions.
  • Tracking and evaluating the success of marketing campaigns, leveraging data to inform decision-making and enhance performance.
  • Keeping abreast of emerging trends and best practices in marketing and digital technologies, identifying avenues for innovation and growth.
  • Ensuring compliance with the Kingspan Marketing Integrity Manual across all marketing activities.

Compliance Responsibilities:

  • Adhere to the company's compliance policies, processes, and obligations.
  • Report any compliance issues or concerns.
  • Engage in required training sessions.

Essential Qualifications:

  • A degree in Marketing or Digital Marketing, or equivalent experience in a Marketing Manager position.
  • Demonstrated success in either an agency or in-house marketing role, ideally within the construction sector.
  • Experience with campaign execution using Salesforce or similar CRM platforms, and the capability to act as the local Salesforce ambassador.
  • Exceptional written and verbal communication skills.
  • A positive, collaborative team player with a willingness to travel as necessary.
  • Proven leadership skills with the ability to communicate and influence effectively.
  • Strong attention to detail.
  • A self-motivated individual capable of managing projects independently.
  • Reporting to and supporting the Marketing Director, this role requires strong interpersonal skills to interface with teams, suppliers, and agencies.
  • Excellent organizational and time management skills, with the ability to be flexible and innovative.

What We Offer:

  • Competitive salary packages, bonus opportunities, and generous pension contributions.
  • A commitment to work/life balance, offering 25 days of holiday entitlement.
  • Opportunities for corporate volunteering with paid time off to contribute to the local community.
  • Unmatched training and development opportunities, as we prioritize the growth of our employees.
  • Social events throughout the year to foster personal connections among colleagues.
  • Access to an Employee Assistance Programme and dedicated mental health first aid representatives.
  • Global career opportunities within the Kingspan Group.