Market Research Specialist

1 week ago


Birmingham, Birmingham, United Kingdom Visitbritain Full time
About the Role

We are seeking a highly skilled Business Intelligence Analyst to join our Research team at VisitBritain/VisitEngland. As a key member of our team, you will play a critical role in analyzing visitors and potential visitors to Britain from overseas markets.

The successful candidate will lead on analysis of visitor data and work closely with colleagues in our overseas networks to deliver essential insights needed to inform our international marketing strategies.

You will be responsible for providing strategic insights to our teams in Europe, Americas, Middle East and Asia-Pacific, enabling them to make informed decisions about their marketing efforts.

Key Responsibilities
  • Analyze visitor data to identify trends and patterns
  • Develop and maintain databases and data systems to support analysis
  • Work closely with colleagues in our overseas networks to deliver insights and recommendations
  • Provide strategic insights to inform international marketing strategies
  • Collaborate with cross-functional teams to develop and implement marketing campaigns
Why This Role Matters

This role is critical to our organization's success, as it enables us to make informed decisions about our international marketing strategies. The successful candidate will have a significant impact on our ability to drive tourism growth and economic prosperity across Britain.

What We Offer
  • A dynamic and supportive work environment
  • Opportunities for professional development and growth
  • A competitive salary and benefits package
  • A chance to work with a leading organization in the tourism industry


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