Global Marketing Lead

6 days ago

Norwich, Norfolk, United Kingdom Acteon Group Ltd. Full time
About the Role

Acteon Group Ltd. is seeking a highly skilled Marketing Campaign Lead to join our team on a full-time, permanent basis. As a key member of our central commercial team, you will play a crucial role in delivering global campaigns that drive business growth and achieve strategic objectives.

Key Responsibilities
  • Develop and implement comprehensive marketing and campaign strategies that align with our business goals and objectives.
  • Collaborate with cross-functional teams, including integrated service leads, technical authorities, and marketing automation strategy manager, to ensure seamless campaign execution.
  • Provide long-term horizon scanning, identifying risks and opportunities, and managing short-term planning to ensure campaign success.
  • Plan and execute marketing communications, setting clear objectives, gathering and interpreting audience insights, and selecting appropriate digital channels to drive business outcomes.
  • Develop and deliver persuasive copy for all content, ensuring consistency with our brand identity and style guidelines.
  • Oversee the quality of content created by third-party copywriters and designers, ensuring adherence to our brand identity and style guidelines.
  • Build and develop external alliances and relationships with decision-makers across various sectors and partner organizations to support our mission.
  • Develop a communication plan to promote campaign priorities and organizational change, in consultation with senior business leaders and stakeholders.
  • Manage a busy workload through effective project management, including budget management and ensuring timely delivery of campaigns.
Requirements
  • Degree, diploma, or qualification in marketing and/or proven relevant experience.
  • Minimum of five years marketing/campaign management experience with a proven track record of achievement and delivery.
  • Relevant industry experience gained from the renewables, oil and gas, and/or marine construction industries would be desirable but not essential.
  • Strong project management skills with demonstrable experience of successfully managing change programs with multiple stakeholders.
  • Analytical mindset with a creative, innovative approach to problem-solving.
  • Creativity, with a flair for storytelling, copywriting, an eye for design, and the willingness to take a hands-on approach alongside creative specialists to deliver best-in-class content.
  • Excellent organizational skills with real attention to deadlines and detail, very high-quality standards, and principles when it comes to brand integrity and acting against insights.
  • Understanding of how marketing activity and digital and online platforms can provide the highest return to generate qualified leads.
  • Hands-on user of digital platforms, including web, mobile, social media, digital advertising, SEO, CMS, and CRM platforms.

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