Brand Content Strategist

3 weeks ago

Poole, Poole, United Kingdom Talent Guardian Full time
Job Title: Brand Content Lead

Our client, ThruDark, is seeking a highly skilled Brand Content Lead to join their team. As a key member of the marketing department, you will be responsible for developing and executing a comprehensive content strategy that drives customer engagement and loyalty.

The Mission:
  • Strategic Content Architect: Lead the development of a data-driven content strategy that aligns with the company's overall marketing goals.
  • Data-Driven Content Creator: Use customer behavior and insights to craft personalized content that resonates with the target audience.
  • Content Automation Specialist: Design automated workflows for content creation, distribution, and measurement.
  • Tactical Content Analyst: Track and measure content performance metrics, including engagement rates, conversion rates, and customer lifetime value.
  • Content Optimization Expert: Use A/B testing to refine content and improve its effectiveness.
  • Content Guardian: Ensure data accuracy and compliance with GDPR regulations.
  • Collaborative Content Leader: Work closely with cross-functional teams to align content efforts with broader business objectives.
Required Capabilities:
  • Experience: A minimum of 3-5 years in content marketing, digital marketing, or a related field.
  • Technical Mastery: Proficiency in content management systems, email marketing platforms, and data analytics tools.
  • Analytical Precision: Ability to extract insights from data and drive strategic content decisions.
  • Operational Excellence: Capacity to manage multiple content projects while maintaining high-quality execution.
What They Offer:
  • Competitive Salary and Pension Scheme: A comprehensive compensation package that includes a competitive salary and pension scheme.
  • Exclusive Clothing and Staff Discount Allowance: A generous allowance for exclusive clothing and staff discounts.
  • Generous Holiday Scheme: A flexible holiday scheme that allows for work-life balance.
  • Hybrid Working Scheme: A hybrid working scheme that offers flexibility and work-life balance.

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