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Marketing Executive

2 months ago

Slough, Slough, United Kingdom Cast UK Limited Full time

About the Role

Cast UK Limited is seeking a highly motivated and experienced Brand Development Manager to join our team. As a Brand Development Manager, you will be responsible for developing and implementing strategies to grow and develop our exclusive brand ranges.

Key Responsibilities

  • To manage and develop the core brands and their associated product ranges so that company market share is grown and developed in line with targets.
  • To work closely with the Senior Brand Manager and marketing teams to develop suitable ranges of sales and marketing collateral.
  • To develop marketing material for product release and updates.
  • To create and present new products, features and benefits to internal and external customers.
  • To analyse sales and market research to identify trends and gaps.
  • To seek competitor advantage and support the generation of effective targeted campaigns.
  • To work closely with customers to understand requirements and develop insight for future development.
  • To review relevant industry trends and feedback anticipate future development.

Requirements

  • Demonstrates integrity in every aspect of work and dealing with others.
  • Previous experience in brand development and managing a range of consumable products or FMCG's is essential.
  • Up-to-date with latest B2B marketing trends and best practices.
  • Excellent communication, presentation and organisational skills.
  • Understanding of sales in the professional cleaning and hygiene sector.
  • Data-driven thinking and an affinity for numbers and able to present key findings in a timely manner partnered with a creative mind.
  • Strong willingness to learn and develop self.
  • A resilient and motivated to effectively manage relationships with both internal and external customers.
  • Strong and confident team player with ability to confidently push change and direction.
  • Represent and attend conference, trade fairs and shows to gain market knowledge and support brand growth in new areas.
  • Excellent attention to detail.
  • Flexibility and willingness to meet varied hours and some travel is essential to success in this role.
  • Driving licence.

What We Offer

  • A competitive salary of £35,000 - £40,000 + Car/Car allowance & benefits.
  • A dynamic and supportive work environment.
  • Opportunities for professional growth and development.