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Marketing and Communications Manager
2 months ago
Job Title: Marketing Manager
Reports to: Director of Careers, Marketing, Research & Partnerships
Job Type: Full-time
Location: BCE Apprenticeships
Job SummaryWe are seeking a highly skilled Marketing Manager to join our team at BCE Apprenticeships. The successful candidate will be responsible for developing and implementing a comprehensive digital marketing strategy to support student recruitment and enhance the reputation of BCE Apprenticeships.
Key Responsibilities- Develop and execute a digital marketing strategy to support student recruitment and increase brand awareness
- Manage and maintain the BCE Apprenticeships website, ensuring it is up-to-date and aligned with the company's brand and messaging
- Develop and implement social media campaigns to engage with target audiences and promote the company's services
- Collaborate with the marketing team to develop and implement marketing campaigns, including email marketing, events, and PR
- Monitor and analyze marketing metrics to measure campaign effectiveness and make data-driven decisions
- Manage the marketing budget and ensure effective use of resources
- Develop and maintain relationships with key stakeholders, including students, parents, and employers
- Proven experience in digital marketing, with a focus on student recruitment and brand awareness
- Strong understanding of social media platforms and their role in marketing campaigns
- Excellent project management and organizational skills, with the ability to prioritize tasks and meet deadlines
- Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions
- Excellent communication and interpersonal skills, with the ability to work effectively with stakeholders at all levels
- Relevant qualifications in marketing or a related field
- A competitive salary and benefits package
- The opportunity to work with a dynamic and forward-thinking organization
- A collaborative and supportive team environment
- Professional development opportunities to enhance your skills and knowledge
