Brand Director

22 hours ago


Cambridge, Cambridgeshire, United Kingdom PragmatIC Semiconductor Full time
About the Role

We are seeking an experienced Brand Director to lead our Marketing team and drive the development of our brand strategy. As a key member of our leadership team, you will be responsible for delivering effective branding that strengthens and grows brand awareness, perception, and engagement.

As a Brand Director, you will be responsible for devising and delivering brand programs and plans that drive significant engagement and impact across the marketing funnel with our core target audiences. You will also be responsible for the full brand mix and brand application, spanning brand strategy and evolution, visual identity, tone of voice, logos, brand guidelines and assets, omni-channel marketing and advertising, co-marketing, digital, campaigns, events, and trade shows.

You will provide competitor analysis and displace competitor activity/technology through the brand direction. You will also lead the brand guidelines, partner access, usage, and application, and optimize brand exposure, application, and amplification across 360 marketing efforts and with ecosystem partners.

As a Brand Director, you will drive effective brand application programs, coordinating across the team, to improve meaningful results that support the company brand and reputation and ultimately impact business results and performance, supporting revenue and pipeline growth. You will also be responsible for budget management and team management, supporting and driving a high-reaching, creative, and proactive culture that empowers and motivates.

We are looking for a growth mindset with a proactive, resilient, and solution-based approach, with a consistent track record of leading, building, and curating B2B brand strategy and delivery of operational programs in the tech sector. You will have experience in semiconductor/RID sectors, a strategic approach, and the ability to roll up your sleeves and drive delivery as and where required.

We offer an excellent benefits package, with relocation assistance available. We would ideally prefer the successful candidate to be able to commute to our Cambridge office for a minimum of three days per week.

About Us

PragmatIC Semiconductor is committed to equity, equality, diversity, and inclusion; we strive to welcome everyone and create inclusive teams. We celebrate difference and encourage everyone to be themselves at work. Please let us know if you would like any adjustments to our application and interview process.



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