Channel Marketing Director
7 days ago
About XM Cyber
XM Cyber is a pioneering leader in hybrid cloud security, revolutionizing the way companies protect their sensitive systems. Our innovative approach uses the attacker's perspective to identify and remediate critical attack paths across on-premises and multi-cloud networks.
About the Role
We are seeking a seasoned Channel Marketing Director to drive our company's channel marketing strategy and initiatives. As a key member of our team, you will be responsible for managing and owning plans for our key distributors, focused partners, MSSPs, and GSIs. You will collaborate closely with our global network of partners to amplify our market reach, enhance brand visibility, and accelerate revenue growth.
Key Responsibilities
- Develop and Execute Channel Marketing Strategies
Proactively develop and execute comprehensive channel marketing strategies aligned with XM Cyber's overall business objectives.
Build Strong Relationships with Channel PartnersBuild strong relationships with channel partners and distributors to drive joint marketing initiatives and campaigns, both 'through the partner' and 'to the partner.'
Coordinate Marketing Collateral and Demand Gen ProgramsCoordinate compelling marketing collateral, case studies, demand gen programs, and sales tools to support channel partner activities.
Establish a Cadence for Updating PartnersEstablish a periodic cadence for updating partners through sales enablement sessions and newsletters and enhance the end-to-end partner infrastructure.
Measure Effectiveness and Optimize StrategiesConduct regular analysis of channel marketing programs to measure effectiveness and ROI, and optimize strategies accordingly.
Stay Abreast of Industry TrendsStay abreast of industry trends, competitor activities, and market dynamics to identify new opportunities and best practices.
Manage Channel Marketing BudgetsManage channel marketing budgets effectively, ensuring resources are allocated wisely and objectives are achieved within budget constraints.
Requirements
- Proven Experience in Channel Marketing
Proven experience (8+ years) in channel marketing within the cybersecurity industry or related technology sectors.
Strong Understanding of Cybersecurity Market TrendsStrong understanding of cybersecurity market trends, customer needs, and competitive landscape.
Demonstrated Success in Channel MarketingDemonstrated success in developing and implementing channel marketing strategies that drive partner engagement and revenue growth.
Excellent Communication and Interpersonal SkillsExcellent communication and interpersonal skills, with the ability to build rapport and influence stakeholders at all levels.
Strategic Thinker with Data-Driven ApproachStrategic thinker with a data-driven approach to decision-making and problem-solving.
Creativity and Ability to Thrive in a Fast-Paced EnvironmentCreativity and ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Proficiency in Marketing Automation ToolsProficiency in marketing automation tools, CRM systems, and analytics platforms.
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