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CRM and Marketing Specialist

2 months ago

Andover, Hampshire, United Kingdom Simplyhealth Full time
About the Role

We are seeking a highly skilled CRM and Marketing Executive to join our team at Simplyhealth. As a key member of our CRM team, you will play a crucial role in delivering our ambitious company objectives for 2024 and beyond.

Key Responsibilities
  • Develop and execute CRM journeys in Salesforce Marketing Cloud across all channels, from email and SMS to push notifications and WhatsApp.
  • Proactively monitor campaigns and make adjustments or changes to increase performance or resolve any data, logic, or content issues.
  • Collaborate with other teams, including Content Marketing, and manage internal stakeholders on taking briefs and updating them on campaign performance.
  • Align with internal stakeholders, such as Product Marketing, to ensure communications meet business objectives and customer needs.
  • Manage the delivery of best practice HTML and email design templates.
  • Ensure the content library is efficiently managed, with assets re-utilised across dynamic modules.
  • Apply communication permissions compliantly to deliver marketing, value-add, and servicing communications.
About You

You will be a data-driven, inquisitive, and attentive individual with a strong commitment to delivering against our objectives, innovation, and CRM best practices. Experience working with a CRM Marketing enterprise platform, such as Salesforce Marketing Cloud, Pardot, Adobe Campaign, Klaviyo, Hubspot, or Tessitura, is essential.

What We Offer

As a CRM and Marketing Executive at Simplyhealth, you will enjoy a competitive salary, generous pension, 36 days holiday, flexible benefits pot, your own health plan, and access to a wellbeing hub. Our 'smart working' approach allows for remote work, with regular opportunities to collaborate with the team in our Hampshire head office.

Our Recruitment Journey

We are committed to providing a fair, consistent, diverse, and inclusive application, assessment, and onboarding journey for all candidates. If successful, you will be contacted to discuss your offer and welcome you to Simplyhealth, followed by details of your conditional offer of employment.