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Category Insights Manager
2 months ago
SharkNinja is seeking a highly skilled Category Insights Manager to lead our strategic sales and analytics efforts. This role is pivotal in driving category growth by leveraging data-driven insights to inform sales strategies, optimize product assortment, and enhance overall business performance.
Key Responsibilities:- Strategic Insights Development:
- Analyze market trends, consumer behavior, and the competitive landscape to generate actionable insights that support sales and marketing strategies.
- Identify growth opportunities within specific product categories and recommend strategies to capitalize on these opportunities.
- Collaborate with cross-functional teams to develop and refine category strategies based on data insights.
- Sales Analytics:
- Evaluate sales performance across different channels and regions.
- Forecast sales trends, identify potential risks, and recommend corrective actions.
- Provide insights into pricing, promotions, and assortment optimization to maximize profitability.
- Data Management & Reporting:
- Manage and maintain databases related to sales, market data, and consumer insights.
- Create and deliver regular reports and dashboards that communicate key insights and performance metrics to senior leadership.
- Ensure data accuracy and integrity across all reporting systems.
- Stakeholder Engagement:
- Manage relations and deliverables from third-party data vendors.
- Work closely with sales, marketing, and product teams to ensure alignment on strategies and goals.
- Present findings and recommendations to stakeholders in a clear, concise manner to drive decision-making.
- Foster strong relationships with external partners and data providers to enhance the quality and breadth of insights.
- Continuous Improvement:
- Stay up-to-date with the latest trends in data analytics, consumer insights, and category management.
- Identify and implement new tools and methodologies to improve the efficiency and effectiveness of the insights function.
- Lead initiatives to improve data collection processes and enhance the analytical capabilities of the team.
- Proven experience in a similar role within the consumer goods industry.
- Strong analytical skills with the ability to interpret complex data sets.
- Proficiency in data analytics tools (e.g., Excel, Power BI, Tableau, SQL).
- Excellent communication and presentation skills.
- Ability to work collaboratively in a fast-paced, cross-functional environment.
- Strong attention to detail and commitment to data accuracy.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.