Production Strategy Director

1 week ago

London, Greater London, United Kingdom Publicis Groupe Full time
Job Description

As a key member of the Publicis Groupe team, you will play a crucial role in shaping the future of global production. Reporting directly to the Global Production Strategy Director, you will be responsible for defining and implementing strategic production structures and go-to-market propositions that drive disproportionate growth for both Publicis and our clients.

Working closely with the Global Production Leadership and Groupe New Business teams, you will identify market trends and clients' needs that will result in new products and revised strategies. You will articulate our proposition around production capabilities as a single offering, connected to creative, media, and commerce, relevant to our clients and agency brands worldwide.

Key responsibilities include:

  • Supporting the Global Production Strategy Director in identifying market trends and clients' needs
  • Developing a clear GTM proposition that is consistently leveraged across existing and new client opportunities
  • Driving a clear growth strategy with existing and new clients, partnering with other teams within Publicis Groupe
  • Delivering contemporary strategy work, informed by data, inspiring creativity, and delivering demonstrable growth
  • Supporting the Global Head of Production and Groupe Business Development Lead in the formation and running of a global new business strategy
  • Responsible for the quality and outcome of our responses to major global and large-scale pitches
  • Delivering a cohesive global Publicis production brand positioning and communications

Requirements

You will be a strategic thinker with a deep understanding of production and a good understanding of how data can be applied to production, delivery, and integration with media. You will think end-to-end, considering how production delivery needs to be structured across different markets and integrated with our offshore capabilities.

Candidate Profile:

  • Extensive industry experience in a global capacity
  • Deep understanding of all things Production
  • Ability to function at both operational and strategic levels
  • Happy to work in a lean team and manner, resourceful, independent
  • Ability and want to multi-task: adapt and respond to changing requirements
  • Experienced with liaising with senior stakeholders worldwide, both inside the company and outside
  • Strong understanding of data and technology

Success Criteria

Clear articulation of brands, products, strategy, and positioning of Publicis Production globally

Articulation of a clear GTM proposition that is consistently leveraged across existing and new client opportunities

Articulate and drive a clear growth strategy with existing and new clients, partnering with other teams within Publicis Groupe

New business conversion across both organic and new, with a particular focus on integrated solutions across Media / Creative / Commerce / Production

Client retention and satisfaction scores

Articulate our proposition and drive growth for data-driven automation products such as DCO/DCE as well as content studios

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