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Retail Marketing Manager

2 months ago

Uxbridge, United Kingdom Hasbro Full time
About the Role

We are seeking a highly skilled Retail Marketing Manager to join our team at Hasbro. As a key member of our Retail Experience Team, you will be responsible for driving strong omni-channel visibility for our brands within the retail and e-tail environment.

Key Responsibilities
  • Partner effectively with Retail Partners to develop strong plans for visibility in-store, online, and across customer outreach channels.
  • Support the recommended sales strategy for Hasbro in Retail with yearly merchandising development plans.
  • Create and implement required displays and merchandising solutions in key retail partners across key markets.
  • Develop strong brand presence in newly acquired retail partners.
  • Build annual Retail Marketing plans, supporting appropriate releases with each of the partners, collaborating and aligning with our European Brand team and North American Studio/Marketing team.
  • Analyse metrics and insights to improve future executions/campaigns.
  • Drive demo/assisted selling programmes and staff education in direct retail partners.
  • Manage account online listings (non-Amazon) for all ranged Hasbro products and execute continuous monitoring and improvement.
  • Cross-functional mindset to share creative output across other developing channels within the business where needed.
Requirements
  • BA or BS Degree (In lieu of degree, 5 years of relevant work experience).
  • Ideally a background in Gaming/Video Games/Entertainment.
  • Fluent in English is essential and French or Danish would be an advantage.
Our Values
  • Be legendary: practice excellence, improve on our legacy, create awesomeness.
  • Build a well-rounded crew: inclusivity and diversity in both our teams and games.
  • Delve into dungeons: embrace challenges with openness and creativity.
  • Don't split the party: agree or disagree but commit. Collaborate and have respect for each other.
  • It takes a multiverse: we are driven by the lifelong satisfaction of our fans.