Content Marketing Strategist

3 weeks ago

London, Greater London, United Kingdom The FA Full time
Elevate the standard of excellence...

An exciting opportunity awaits for a Marketing and Content expert to spearhead the Greater Game initiative.

The Greater Game is a mission-driven grassroots initiative that harnesses the influence of football to enhance the health and wellbeing of young individuals nationwide, motivating them to adopt at least one healthier habit each week.

Research by The FA indicates that nearly a third (31%) of young people lack motivation to exercise, and over half (52%) have experienced mental health challenges in the past year.

This is the impetus behind The Greater Game, targeting ages 12-16 and their associated networks (parents, guardians, coaches, educators, local communities, etc.). This is a long-term commitment, and we believe that leveraging the power and reach of football, alongside collaboration with both existing and new partners, can drive meaningful change.

As the lead for marketing and content execution for The Greater Game, you will be instrumental in achieving key program objectives, including:
Amplifying the reach and visibility of the initiative. Engaging and educating coaches to integrate the program into grassroots coaching practices. Connecting with young audiences through our channels to foster long-term behavioral change. Meeting the commercial expectations of our program partners. Key Responsibilities:
  • Serve as the primary marketing contact for the initiative.
  • Design and execute the marketing and content strategy, ensuring seamless integration across communications, campaigns, grassroots efforts, and England Football learning teams.
  • Create a continuous content strategy for a new YouTube channel dedicated to the initiative, including the ideation and production of all content in collaboration with our content agency.
  • Plan and implement paid media campaigns to enhance reach and engagement with targeted content.
  • Assist the grassroots team in organizing an annual Greater Game conference focused on attendee recruitment.
  • Collaborate with the CRM team to create automated email content for program deliverers.
  • Maximize engagement within the program across key stakeholder groups such as the CFA network.
  • Support the campaigns team during peak activation moments and enhance owned channel engagement.
  • Act as the brand steward for the initiative, developing all relevant creative materials with our creative agency.
  • Provide reporting, measurement, and success tracking across marketing channels.
  • Opportunity to lead marketing efforts for future purpose-driven grassroots initiatives introduced by the organization.
  • Contribute to the FA's equality, diversity, and inclusion efforts.
  • Execute additional tasks as necessary to align with the FA Group's evolving priorities.
  • Adhere to all company policies and procedures to maintain the highest health standards, safety, and well-being.
  • As part of The FA's commitment to ensuring a safe environment for all in football, every employee will be required to complete a DBS check, with the level of check determined by the specific job role and in accordance with legislation and government guidance.
Qualifications:

Essential Skills:

Knowledge:
  • Capability to formulate brand and content strategies.
  • Strategic mindset.
  • Content planning and execution.
  • Strong communication and collaboration with stakeholders (internal and external).
  • Execution of marketing campaigns and brand activations.
  • Interest in both men's and women's sports.
  • Openness to innovation and new technologies.
Experience:
  • At least five years of experience in a similar capacity.
  • Experience managing various agencies and vendors.
  • Ability to remain composed under pressure.
  • Commercially astute.
  • Developed content strategies for large platforms.
  • Experience across multiple social media platforms.
Technical Skills:
  • Expertise in creating engaging social media, website, and video content across all channels.
  • Strong project management and organizational abilities.
  • Excellent editorial skills.
  • Ability to work independently; accountable and dependable.
  • Strong planning and organizational capabilities.
  • Experience with data analytics tools and systems.
  • Highly creative.
  • Passionate about content quality and standards.
  • A broad understanding and appreciation of various content formats.
This position is offered on a fixed-term contract basis.

Benefits:

We are dedicated to ensuring that everyone can thrive in their roles. To support this, we provide unique office environments under the iconic Wembley National Stadium, the home of English Football. Additionally, we are proud to offer a world-class Elite Performance Centre at St. George's Park in Staffordshire, an exceptional venue for developing and inspiring high-performing England teams and leaders.

We take pride in offering a competitive salary along with excellent opportunities for professional development and growth. Our benefits package includes:
  • Access to event day tickets at Wembley Stadium, along with a variety of internal events throughout the season that promote connection and learning among colleagues while prioritizing mental health and wellbeing.
  • Complimentary nutritious lunches at Wembley Stadium and St. George's Park.
  • Free private medical insurance.
  • A contributory pension scheme.
  • Additional leave days for appreciation, volunteering, and 25 days of annual leave.
  • A hybrid working model that provides greater flexibility.
For more information about working at The FA, please visit our FA Careers page.

About Us:

The Football Association [The FA] is the not-for-profit governing body of football in England. It is responsible for promoting and developing every level of the game, from grassroots to professional, generating significant revenue to support investment in English football annually.

The FA oversees England's international teams across men's, women's, youth, and disability football, as well as managing the National League System and FA Competitions, including the Emirates FA Cup, Barclays FA Women's Super League, FA Women's Championship, and Women's Adobe FA Cup, along with the world-class facilities of Wembley Stadium and St. George's Park, all with the mission to unite the game and inspire the nation.

We currently operate under a hybrid working model, requiring employees to work from their designated location part of the week, with the remainder of the week available for remote work. This model will be monitored and may be adjusted as necessary in the future.

Your contract with The FA will specify a fixed location unless the role is advertised as home-based. The specific location for this role can be found at the top of this advertisement on our FA vacancy page.

The FA, For All, For You

Our commitment to equality, diversity, and inclusion is integral to our long-term goal of using our influence in English football to create a game free from discrimination.

A Game For All outlines three key strategic commitments - Lead the Change, Be the Change, and Inspire the Change - ensuring that tackling discrimination remains a core priority for English football for years to come.

We are a diverse workplace, aspiring to represent football across the country. The Football Association actively promotes inclusion and diversity, encouraging you to be the best version of yourself at work.

We welcome applications from all individuals and are proud to be an equal opportunities employer. If you have any specific requirements regarding the recruitment or interview process, please mention this during your application.

As part of The FA's commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check, with the level of check determined by the specific job role and in accordance with legislation and government guidance.

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