Paid Social Associate Director
3 days ago
Job Overview
Zenith is seeking a highly experienced Paid Social Associate Director to lead the global paid social scope for one of our loyalist clients, Essity.
About Essity
Essity is a leading global hygiene and health company dedicated to improving well-being through innovative solutions. With a strong presence in Europe and expanding in the Americas and Asia, Essity operates in the feminine and incontinence care, kitchen and toilet hygiene markets across both B2C and B2B sectors.
Purpose-Led Campaigns
Essity has a strong focus on brand building and has developed purpose-led campaigns that take a stand, such as Viva La Vulva and Periodsomnia. These campaigns celebrate women's intimate well-being and have received industry recognition.
Role Responsibilities
- Develop and maintain social playbooks to ensure best-in-class planning and activation
- Lead and advance Paid Social operational excellence to deliver accurate buying, in-platform QA, optimization, and reporting
- Grow and develop the account, increasing spend and platform, product, and technology adoption, and diversifying sources of revenue
Qualifications
- Experience planning, managing, and activating multi-market brand and performance campaigns on global Paid Social platforms
- Managed a global client and team
- Experience using creative, tech, brand safety, verification, and data providers
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