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Care Home Sales and Marketing Professional

2 months ago

Lyndhurst, Hampshire, United Kingdom Cinnamon Care Full time
About the Role

We are seeking a highly motivated and experienced Care Home Sales and Marketing Professional to join our team at Hartwood House, a stunning 50-bedded residential and dementia care home in Lyndhurst.

Main Responsibilities
  • Update the Sales and Marketing activity database on an ongoing basis and produce activity reports on a daily, weekly or ad hoc basis.
  • Co-ordinate input from all team members.
  • Assist in answering all general sales and marketing enquiries from colleagues and customers, brochure requests, internet enquiries and other channels.
  • Acquire information and collate responses and data from customers as required, including chasing up outstanding information.
  • Assist at Sales and Marketing events with special emphasis on preparation for and coordination of all sales events and exhibitions.
  • Record and follow up sales leads to ensure sales targets are met.
  • Manage and keep up to date the information on the pipeline of potential residents, and when they are likely to become permanent residents, in order to maximise revenue and meet sales targets.
  • Develop new contacts and maintain regular and close contacts with all key care influences.
  • Identify new sales opportunities and ensure that, where possible, these come to completion.
  • Flexibility in covering the Sales & Marketing office over seven days, including weekends and evening hours as and when required.
Person Specification

This role involves working very closely with the General Manager. You will need to be decisive, self-motivated, proactive, flexible and adaptable. Confident and enthusiastic with a desire to excel in all areas. You will need to possess the ability to prioritise your workload and be able to work under pressure. The ability to communicate and manage interpersonal relationships, including influencing skills is essential.