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CRM Marketing Manager

2 months ago

London, Greater London, United Kingdom Jamie Miller Recruitment Full time
Job Opportunity: CRM Manager

We are seeking a highly skilled CRM Manager to join our team at Jamie Miller Recruitment. As a key member of our marketing team, you will be responsible for driving improvements in CRM performance and developing effective marketing strategies.

Key Responsibilities:

  • Develop and implement key performance indicators (KPIs) to measure CRM performance and drive improvements
  • Create and maintain automation workflows to enhance customer engagement
  • Collaborate with the marketing team to define audience segmentation and develop targeted email communications
  • Establish lead scoring processes and ensure seamless lead handover
  • Monitor deliverability scores and troubleshoot any issues
  • Provide data-driven insights through reports and dashboards to inform sales and management decisions
  • Ensure compliance with internal practices and external laws and regulations

Requirements:

  • Minimum 3 years of experience in online CRM marketing
  • Proven track record of managing retention and CRM programs, with expertise in database management
  • Experience working in a sales-driven commercial trading environment
  • Understanding of current data protection and privacy legislation