Brand Support Specialist

6 days ago


Lisburn, United Kingdom Matthew Algie & Co Full time

About Matthew Algie & Co

We are a leading organisation in the coffee industry, committed to sustainability, community involvement, and investing in our people. Our core values of ethics, passion, integrity, and collaboration drive everything we do, from innovation to projects with our coffee farmers.

Position Overview

We are seeking an experienced Marketing Trade Executive to join our team in a senior role. As a key member of our marketing team, you will provide customer marketing and brand support within specific channels to help achieve commercial and brand objectives.

Key Responsibilities

  1. Develop and execute annual marketing plans and budgets for specific channels to assist the sales forces in achieving their sales plans.
  2. Ensure channel marketing plans are executed within agreed marketing budgets and to approved processes.
  3. Contribute to and implement brand and product strategies relevant to your channels.
  4. Support product, brand, and promotional launches within your channels, from research and planning through to effective implementation and reporting.
  5. Analyse market intelligence relating to consumers, trade customers, and competitors within your channels.
  6. Understand our company, brand, and channel USPs and SWOT in relation to this analysis.
  7. Use this data and insight to inform marketing plans and initiatives.

Requirements

To be considered for this position, you must have a degree or college-level education in a relevant subject, supported by reasonable experience in a busy marketing role. You will have previous end-to-end experience of producing printed publications, creating and implementing digital assets, and managing and analysing customer promotions.

Desirable Skills and Knowledge

  • Project management and multi-tasking.
  • Copy writing.
  • Digital marketing.
  • Basic image editing skills (resizing, file formatting).
  • Data and insight analysis.
  • Adept in all the core Office Applications (Word, Excel, PP etc).

Personal Attributes

We are looking for a self-starter who is passionate and knowledgeable in their field, flexible and adaptable to an evolving team and business. You should be keen to immerse yourself in the world of coffee, coffee equipment, and food services to fully understand customer needs.



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