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Digital Marketing Specialist

2 months ago

Bath, Bath and North East Somerset, United Kingdom Allegiance Technology Full time
Job Title: Paid Marketer

Allegiance Technology is seeking a talented and motivated Paid Marketer to join their growing team. As a key player in the company's digital marketing efforts, you will be responsible for creating and executing marketing strategies aimed at increasing brand awareness, driving website traffic, and generating qualified sales leads.

Key Responsibilities:
  • Content Creation: Develop engaging, brand-aligned content for websites, social media, and email marketing campaigns.
  • SEO & SEM: Manage SEO efforts and paid search campaigns to boost search engine visibility and drive conversions.
  • Social Media Management: Grow and manage the company's social media presence, ensuring consistency across platforms.
  • Email Marketing: Create and manage targeted email marketing campaigns, improving metrics such as open and click-through rates.
  • Analytics: Use tools like Google Analytics and Google Search Console to monitor the performance of marketing campaigns and provide actionable insights.
  • Collaboration: Liaise with internal teams, including sales, to ensure marketing efforts are aligned with business objectives.
Requirements:
  • Degree in digital marketing or equivalent experience.
  • At least two years' experience in a digital marketing role, with a proven track record in lead generation.
  • Strong understanding of Google Analytics, Google Ads, and social media marketing.
  • Excellent writing and communication skills.
  • Strong analytical abilities, with experience in using data to drive decision-making.
  • Experience with managing websites and creating content that drives engagement.