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Email Retention Specialist
2 months ago
Join Simple Company, a rapidly growing e-commerce business, as an Email Retention Specialist. This role is a key part of our marketing team, responsible for developing and executing effective retention strategies to drive revenue growth and customer engagement across our D2C and B2B channels.
Key Responsibilities:- Develop and implement retention strategies to improve customer engagement and retention rates.
- Analyse consumer behaviour and create data-driven flows and segments to promote growth.
- Deliver high-end email marketing and personalised campaigns that resonate with our various customer segments.
- Own reactivation, loyalty, and subscription schemes to ensure customer retention and profitability targets are met.
- Collaborate with cross-functional teams to integrate retention efforts into overall marketing campaigns.
- Proven experience in email marketing, with a focus on retention strategies.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Fluent understanding of the Klaviyo email marketing platform, marketing automation tools, and CRM systems.
- Strong understanding and experience in reactivation, loyalty, and subscription schemes.
- Excellent communication and presentation skills.
- A dynamic and growing team with opportunities for professional development.
- Ongoing mentoring and support from experienced colleagues.
- A competitive salary and performance-based bonuses.
- A comprehensive benefits package, including 20 days holiday plus bank holidays.