Head of Digital Asset Management

2 months ago


Huyton, Knowsley, United Kingdom Forward Role Recruitment Full time

Forward Role Recruitment is seeking a highly skilled Digital Asset Management professional to join our team.

This is an exciting opportunity to lead the development and implementation of a comprehensive digital asset management strategy for a nationally recognized company.

The successful candidate will be responsible for overseeing the management of digital assets across two brands, with a focus on the more notable and successful brand.

The company operates primarily as a Direct-to-Consumer (D2C) business, with a growing presence in Business-to-Business (B2B) markets. The role will involve working closely with the Digital Lead to optimize marketing strategies and drive growth.

The ideal candidate will have exceptional data analytical skills, with the ability to maintain a constant hold on marketing channels and identify areas for improvement. This will involve working with external agencies on website management and paid marketing channels, as well as internal technical teams to drive modernization and increase traffic conversion.

Key Responsibilities:

  • Develop and implement a comprehensive digital asset management strategy
  • Oversee the management of digital assets across two brands
  • Work closely with the Digital Lead to optimize marketing strategies and drive growth
  • Collaborate with external agencies on website management and paid marketing channels
  • Work with internal technical teams to drive modernization and increase traffic conversion
  • Develop and maintain a deep understanding of data analytics and its application in digital marketing

Requirements:

  • Proven experience in digital asset management and data analytics
  • Strong understanding of D2C and B2B marketing strategies
  • Excellent communication and project management skills
  • Ability to work in a fast-paced environment and prioritize multiple tasks
  • Strong technical skills, including website management and paid marketing channels

What We Offer:

  • A competitive salary and benefits package
  • The opportunity to work with a nationally recognized company
  • A dynamic and supportive work environment
  • Professional development and growth opportunities


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