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Marketing Campaign Manager
1 month ago
We are seeking a highly skilled Marketing Manager to join our team at Quartz Business Media. As a Marketing Manager, you will be responsible for planning, managing, and implementing marketing campaigns across a series of events and portfolios within our organization.
Key Responsibilities:- Develop and execute creative marketing campaigns across various media channels, including advertising, digital, direct mail, social media, and PR.
- Assume strategic marketing responsibility for all products within assigned portfolios, ensuring alignment with business goals.
- Effectively manage marketing budgets to maximize ROI and ensure efficient use of resources.
- Coordinate the production of marketing materials, including collateral, content, and digital assets.
- Generate ideas for compelling content creation and distribution, leveraging data and insights to inform marketing strategies.
- Account manage relationships with media partners, suppliers, and other stakeholders to ensure seamless collaboration and delivery of marketing objectives.
- Maintain accurate and professional data management, ensuring data quality and integrity.
- Ensure the upkeep of product websites, ensuring they are up-to-date, engaging, and aligned with marketing strategies.
- Collaborate with a range of suppliers, including designers, printers, PR agencies, registration companies, website firms, social media professionals, data providers, and digital PPC agencies.
- Develop feedback surveys to gather insights for continuous improvement and campaign optimization.
- Oversee registration and online ticketing processes, ensuring smooth execution and minimal disruptions.
- Implement robust tracking and evaluation of marketing campaigns, providing actionable insights for future improvements.
- Champion on-site marketing activities during exhibitions and conferences, leading the on-site marketing effort and ensuring seamless execution.
- Undertake any other duties as requested by management, ensuring flexibility and adaptability in a fast-paced environment.
- Proven track record of creating and implementing successful marketing campaigns, with a focus on campaign implementation, technology, and campaign development.
- High level of proficiency in using technology and software tools, including Microsoft Office, website systems, email broadcast systems, data management tools, and project management software.
- Creative, daring, and innovative approach to campaign development, with a focus on organization, content creation, and flexibility.
- Strong organizational skills, with the ability to manage multiple projects effectively and deliver on time.
- Detail-oriented and able to demonstrate initiative, determination, and creativity in a fast-paced environment.
- Able to accommodate extended working hours as needed around key show times and travel worldwide when required.
- Proven demonstrable experience in a marketing role, with a focus on marketing experience and event marketing.
