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Marketing Manager

2 months ago

Redhill, Surrey, United Kingdom Quartz Business Media Full time
About the Role

We are seeking a highly skilled Marketing Manager to join our team at Quartz Business Media. As a Marketing Manager, you will be responsible for planning, managing, and implementing marketing campaigns across a series of events and portfolios within our organization.

Key Responsibilities
  • Audience Research: Conduct thorough research to identify target audiences, develop customer personas, and identify effective methods of communication.
  • Creative Campaign Management: Develop and execute creative, innovative marketing campaigns across various media channels, including advertising, digital, direct mail, social media, and PR.
  • Strategic Ownership: Assume strategic marketing responsibility for all products within assigned portfolios.
  • Budget Management: Effectively manage marketing budgets to maximize ROI.
  • Collateral Coordination: Coordinate the production of all marketing materials.
  • Content Development: Generate ideas for compelling content creation and distribution.
  • Media Partnerships: Manage relationships with media partners.
  • Stakeholder Communications: Develop clear and engaging communications for stakeholders.
  • Data Management: Maintain accurate and professional data management.
  • Website Maintenance: Ensure the upkeep of product websites.
  • Supplier Liaison: Collaborate with a range of suppliers, including designers, printers, PR agencies, registration companies, website firms, social media professionals, data providers, and digital PPC agencies.
  • Event Partners: Work closely with event partners to ensure successful collaborations.
  • Feedback Mechanisms: Develop feedback surveys to gather insights for continuous improvement.
  • Registration and Ticketing: Oversee registration and online ticketing processes.
  • Campaign Tracking: Implement robust tracking and evaluation of marketing campaigns.
  • Event Support: Champion on-site marketing activities during exhibitions and conferences, leading the on-site marketing effort.
  • Strong Output: Ensure high levels of care and customer satisfaction regarding the sector.
  • Ad-hoc Duties: Undertake any other duties as requested.
Requirements
  • Campaign Implementation: Proven track record of creating and implementing successful marketing campaigns.
  • Technology: High level of proficiency in using technology and software tools, including Microsoft Office, website systems, email broadcast systems, data management tools, and project management software.
  • Communication: Strong communication skills, both written and verbal.
  • Campaign Development: Creative, daring, and innovative approach to campaign development.
  • Negotiation: Effective negotiating and interpersonal skills.
  • Organisation: Strong organisational skills with the ability to manage multiple projects effectively and deliver on time.
  • Collaboration: Ability to work effectively as part of a team, collaborating with colleagues and external partners.
  • Content Creation: Detail-oriented and able to demonstrate initiative, determination, and creativity.
  • Analytical: Analytically minded and able to draw conclusions and make recommendations.
  • Pressure Handling: Ability to thrive in a fast-paced environment and remain calm under pressurized situations.
  • Professional Standards: Professionalism and an overall positive attitude.
  • Global Perspective: Appreciation of international cultures.
  • Flexibility: Ability to accommodate extended working hours as needed around key show times and travel worldwide when required.
Experience
  • Marketing Experience: Proven demonstrable experience in a marketing role.
  • Event Marketing: Previous experience in the events industry.
  • Education: Ideally, educated to degree level.