Marketing Strategy Executive

4 weeks ago

Midlothian, United Kingdom VoucherCart Full time

About VoucherCart: We are a forward-thinking company looking for a skilled Marketing Executive to enhance our marketing initiatives. The ideal candidate will possess 2-5 years of relevant experience in the marketing sector, particularly within B2B environments.

Role Overview: As a Marketing Executive, your primary responsibility will be to formulate and execute marketing strategies aimed at boosting website traffic, increasing demo bookings, and facilitating new account registrations.

Key Responsibilities:

1. Content Development:

  • Craft and implement a robust content marketing strategy.
  • Oversee the creation of engaging content across multiple platforms, including blogs, whitepapers, tutorials, and case studies.
  • Collaborate with various teams to ensure content aligns with our corporate goals and brand identity.

2. Marketing Automation:

  • Design automated workflows to nurture leads and enhance conversion rates using tools like Monday, Zapier, and Typeform.
  • Evaluate and report on the success of automated campaigns, making data-driven modifications as needed.

3. Digital Advertising:

  • Plan and manage digital advertising campaigns across platforms such as Google Ads and LinkedIn.
  • Analyze and optimize ad performance to maximize return on investment.
  • Collaborate with the design team to produce compelling ad creatives that reflect our brand.

4. Search Engine Optimization (SEO):

  • Formulate and execute SEO strategies to enhance organic search visibility and drive traffic.
  • Conduct keyword research and implement on-page and off-page optimization techniques.
  • Monitor website analytics and provide regular updates on SEO performance.

5. Social Media Management:

  • Oversee and expand the company's presence on social media platforms.
  • Create and schedule content that aligns with our overall marketing strategy.
  • Engage with followers and stay updated on social media trends to capitalize on opportunities.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related discipline.
  • 2-5 years of experience in marketing, particularly in the B2B SaaS sector.
  • Strong grasp of digital marketing techniques and tools.
  • Proficiency in marketing automation platforms.
  • Experience with SEO tools such as Google Analytics and SEMrush.
  • Exceptional written and verbal communication skills.
  • Strong analytical abilities with a focus on data interpretation for decision-making.
  • Able to work independently and collaboratively in a dynamic environment.
  • Familiarity with design tools like Photoshop or Canva is a plus.

If you are a creative and results-oriented marketing professional eager to make a significant impact in the B2B SaaS industry, we encourage you to consider this opportunity.

Compensation: Competitive salary ranging from £30,000 to £40,000, depending on experience, along with a company pension plan.

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