Digital Marketing Specialist

2 weeks ago


Midlothian, United Kingdom VoucherCart Full time
About the Role

VoucherCart is seeking a highly skilled and experienced Marketing Executive to join our marketing team in Edinburgh. The ideal candidate will have 2-5 years of experience in marketing with a proven track record in B2B Marketing.

Key Responsibilities

Content Marketing:

  • Develop and execute a comprehensive content marketing strategy to drive website traffic growth and increase demo bookings.
  • Coordinate delivery of compelling and engaging content for various channels, including blogs, whitepapers, explainer guides, tutorials, case studies, and thought leadership articles for our core technologies and Partner technology Integrations.
  • Collaborate with internal teams to ensure content aligns with company objectives and brand voice.

Marketing Automation:

  • Develop automated workflows to nurture leads and drive conversions using marketing automation tools and platforms like Monday, Zapier, Calendly, and Typeform.
  • Analyze and report on the effectiveness of automated campaigns, making data-driven adjustments as necessary.

Advertising:

  • Plan and execute digital advertising campaigns across various platforms (Google Ads, LinkedIn, etc.).
  • Monitor and optimize ad performance to maximize ROI.
  • Work with the design team to create engaging brand-aligned ad creatives.

SEO:

  • Develop and implement SEO strategies to improve organic search rankings and drive website traffic.
  • Conduct keyword research, on-page and off-page optimization.
  • Monitor website analytics and provide regular reports on SEO performance.

Social Media Marketing:

  • Manage and grow the company's presence across social media platforms (LinkedIn, Twitter/X, Facebook, etc.).
  • Create and schedule engaging content that aligns with overall marketing and brand strategy.
  • Engage with followers, respond to inquiries, and monitor social media trends to leverage opportunities.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • 2-5 years of marketing experience, specifically in B2B SaaS.
  • Strong understanding of digital marketing strategies and tools.
  • Proficiency with marketing automation platforms.
  • Experience with SEO tools (e.g., Google Analytics, SEMrush, Yoast SEO).
  • Excellent written and verbal communication skills.
  • Strong analytical skills and the ability to interpret data to drive decision-making.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Good to have Photoshop or Canva

What We Offer:

VoucherCart offers a competitive salary of £30,000-£40,000 (depending on experience) + Company Pension.



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