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Demand Generation Marketing Manager

2 months ago

Abingdon, Oxfordshire, United Kingdom oilandgas Full time
About the Role

We are seeking a highly skilled Demand Generation Marketing Manager to join our team. As a key member of our Go to Market Operations team, you will be responsible for creating and implementing forward-thinking campaigns that generate leads, nurture prospects, and drive revenue growth for our business lines.

Key Responsibilities
  • Design and execute integrated outbound and digital campaigns across multiple channels to generate pipeline in one or more of our business lines.
  • Work closely with cross-functional teams, including Sales, Account Management, Service Delivery, and Product Management, to ensure campaigns are aligned with our goals.
  • Develop campaign assets, such as landing pages, email templates, and social media content, that are aligned with brand guidelines and optimized for conversion.
  • Monitor industry trends and stay up-to-date with the latest marketing techniques and technologies.
  • Use data and analytics to monitor, measure against KPIs, report on, and continuously improve campaign performance.
  • Work closely with the Go to Market operations lead to track, report, and manage leads efficiently.
Requirements
  • Proven experience in demand generation marketing, preferably in a B2B technology company.
  • Strong project management skills and ability to manage multiple campaigns simultaneously.
  • Experience with marketing automation platforms and CRM systems.
  • Good organizational skills and ability to work to a plan.
  • Strong communication skills and ability to present to commercial teams.
About Us

We are a leading provider of education technology solutions, supporting over 10 million students worldwide. We are committed to building a diverse workforce and creating an inclusive and welcoming environment for all.