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Marketing Leader

2 months ago

London, Greater London, United Kingdom Somerset House Full time
About the Role

We are seeking a highly skilled and experienced Senior Marketing Manager to join our team at Somerset House, a leading creative community and cultural innovation hub. As a key member of our marketing team, you will be responsible for leading and executing our marketing strategies, driving brand growth and business performance.

Key Responsibilities
  • Develop and Implement Marketing Strategies: Create and execute audience-first marketing strategies to increase brand awareness, market share, and revenue growth with both existing and prospective audiences.
  • Lead Multi-Channel Marketing Campaigns: Plan and execute multi-channel marketing campaigns for our events calendar and key moments across digital, email, content, and traditional media.
  • Analyse Market Trends and Customer Insights: Analyse market trends, customer insights, and competitive landscape to identify opportunities for growth and innovation.
  • Measure and Report on Marketing Effectiveness: Measure and report on the effectiveness of marketing campaigns, using data to refine strategies and improve ROI.
  • Collaborate with Internal Stakeholders: Collaborate with internal stakeholders, including exhibitions, commercial, and visitor experience teams, to ensure alignment and support for marketing initiatives.
  • Build and Maintain Relationships: Build and maintain relationships with external partners, such as agencies, vendors, and media outlets, to amplify marketing efforts.
Requirements
  • 6+ years of experience in marketing, preferably with a social-first brand.
  • Experience in not only selling to a customer, but providing value to real people through online and offline channels.
  • Solid understanding of brand strategy and how culture shapes a brand.
  • Highly entrepreneurial – autonomy, strategic thinking, and collaboration are critical to drive our brand.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Creative thinker with the ability to develop innovative marketing strategies within a range of budgets.
What We Offer
  • Mental Health & Wellbeing
    • Access to our external Employee Assistance Programme (CiC) for free 24/7 confidential advice and support.
    • Mental health support and guidance from our in-house trained Mental Health First Aiders.
    • Hybrid working based on having 3 days in the office per week.
    • Trust life insurance scheme.
  • Holiday
    • Enhanced annual leave – 25 days plus bank holidays.
    • Birthday leave - additional day leave.
    • Emergency dependent care – option to use 25% of paid sick leave for emergency care of a dependent.
    • Enhanced maternity pay.
  • Pension
    • 8% employer pension contributions, no employee contribution required.
    • Option for salary sacrifice.
    • Interest-free loan Season ticket loan.
    • Cycle to Work scheme.
  • Discounts, offers, and free stuff
    • The list is endless and includes tickets to Somerset House events and entrance to other London Heritage sites.
    • Discounts in Somerset House cafes and restaurants.
    • Discounts with various high street retailers and restaurants.
    • Discount to local leisure centres.