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Brand Development Specialist
2 months ago
**Job Summary**
Smithers is seeking a highly skilled Marketing Specialist to join our Materials Science and Engineering Division. As a key member of our marketing team, you will play a crucial role in shaping and delivering our marketing activities.
**Key Responsibilities**
- Develop and execute a range of marketing activities to support business objectives, including content marketing, search marketing, and lead generation.
- Write and create compelling content to generate leads and support business objectives, including articles, news items, video, webinars, and infographics.
- Lead the division's search marketing activity, providing knowledge and support to the business on SEO best practice, ensuring strong organic search ranking and delivery of qualified search traffic.
- Continually improve the effectiveness and response rate of marketing activity.
**Requirements**
- A minimum of two years' experience in a similar role, with proven experience and skills in creating and executing marketing campaigns for lead generation, devising and planning campaign activity to meet business targets using multiple channels, creative copy writing, and developing messaging for a range of channels.
- Proven success in managing multiple campaigns, increasing search traffic, driving audience engagement, conversion, and lead generation.
- Strong commercial awareness with solid analytical ability and critical assessment skills.
- An ability to work closely with stakeholders across the business and build effective relationships.
**What We Offer**
As a global employer, we offer a competitive salary with excellent benefits.