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Head of Brand and Marketing

2 months ago

London, Greater London, United Kingdom Coca-Cola HBC Full time
About the Role

We are seeking a highly skilled and experienced professional to join our team as a Head of Brand and Marketing for our Hydration Category. As a key member of our marketing team, you will be responsible for developing and executing growth strategies, supporting stills acceleration, and designing and delivering business plans for 2025 and beyond.

Key Responsibilities
  • Develop Growth Strategies: Help drive business growth by developing and executing growth strategies, including recruiting key customers and bottlers to drive support and commercial acceleration of brands in key markets and retail channels.
  • Illuminate Brand Potential: Identify and illuminate brand potential and strategy to inspire key customers and bottlers to drive support and commercial acceleration of brands in key markets and retail channels.
  • Manage Brands' P&L: Help manage brands' profit and loss, including net revenue, gross profit, EBIT, and direct marketing expense.
  • Track Brand and Project Performance: Track brand and project performance through data analysis, converting KPIs and findings into specific insights and actions that add value to the business.
  • Lead Marketing Transformation: Lead the marketing transformation, drive change, and explore consumer needs, combined with the ability to translate this understanding into compelling ideas.
Requirements
  • Bachelor's Degree: A bachelor's degree is required, with an MBA preferred.
  • Business Leadership Experience: 12+ years of business leadership, brand management, and marketing activation experience, including end-to-end project delivery.
  • Commercial Awareness: Strong commercial awareness, strategic thinking, and analytical skills to deduce solutions, detect opportunities, and drive business growth.
  • Communication Skills: Excellent written, verbal, and interpersonal communication skills in English, as well as presentation skills and storytelling.
About Us

Coca-Cola HBC is a leading beverage company with a portfolio of iconic and innovative brands. We work as a global network on assignments that deliver on short-term brand objectives and business plan metrics, as well as long-term brand strategies.

We offer a dynamic and challenging work environment, with opportunities for professional growth and development. If you are a motivated and experienced professional looking for a new challenge, we encourage you to apply for this exciting opportunity.