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Ecommerce Product and Brand Manager

2 months ago

Manchester, United Kingdom Minky Homecare Full time
About the Role

Minky Homecare, a leading housewares group, is seeking a Product and Brand Manager to drive ecommerce sales growth in the UK and internationally.

Key Responsibilities
  • Grow Ecommerce Sales: Develop and execute strategies to increase sales of key products through marketplaces and websites.
  • Product Portfolio Management: Manage the product portfolio for exclusive web/B2C products, including brand development and online presentation.
  • Market Analysis and Planning: Conduct market and competitor analysis to identify opportunities and deliver compelling product ranges.
  • Forecasting and Re-supply: Oversee forecasting and re-supply processes, working closely with teams in the UK and China.
  • Sales Performance Analysis: Review sales performance, stock holdings, and rates of sale to identify promotional opportunities.
  • Content and Marketing: Manage product copy writing, marketing material, photography, and video briefs, as well as graphic design briefs.
  • Team Collaboration: Work with ecommerce colleagues to coordinate tasks and workload for the content and listings team.
  • International Sales Growth: Identify international ecommerce sales growth opportunities and work with colleagues to expand sales internationally.
  • Website Content and Promotions: Suggest website content improvements, cross-selling opportunities, and promotional activity to boost sales.
  • Marketing Campaigns: Work with the ecommerce and marketing teams to propose, agree, and deliver marketing campaigns to grow ecommerce sales.
  • Operational Efficiency: Collaborate with the ecommerce operational manager and other teams to improve systems and ensure operational efficiency and scalability.