Content Strategist

1 month ago

Doncaster, Doncaster, United Kingdom The Collab Team Full time
Job Title: Content Manager

We are seeking a highly skilled Content Manager to join our team at The Collab Team. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive content strategy that drives business growth and brand awareness.

Key Responsibilities:

  • Content Strategy Development: Design and implement a robust content strategy that aligns with our business objectives and resonates with our target audience.
  • Content Creation & Repurposing: Create and oversee the production of high-quality content, including blogs, social media posts, videos, email newsletters, and whitepapers, ensuring effective repurposing across platforms.
  • Content Calendar Management: Develop and maintain a content calendar, ensuring timely delivery and coordination across teams.
  • Content Distribution & Promotion: Manage the distribution and promotion of content across multiple channels (social media, email, website) to optimize reach and engagement.
  • SEO & Keyword Strategy: Implement SEO and keyword strategies to ensure content ranks well in search engines and drives organic traffic to our website.
  • Content Performance Analysis: Track and analyze the performance of content using analytics tools, providing insights and recommendations for improvement based on key metrics such as engagement, traffic, and conversions.
  • Audience Segmentation & Persona Development: Develop audience personas and segmentation strategies to ensure content is targeted and relevant to specific demographics and customer journeys.
  • Content Collaboration & Cross-Functional Alignment: Work closely with other departments and external partners to ensure content supports broader business objectives and campaigns.
  • Content Governance & Compliance: Ensure all content adheres to legal, regulatory, and company guidelines, maintaining consistency in tone, messaging, and brand alignment across all platforms.
  • Content Repurposing & Optimisation: Regularly review existing content to optimize and repurpose it for maximum impact across different platforms and formats.
  • Thought Leadership & Industry Influence: Contribute to our position as a thought leader by producing high-quality, authoritative content that reflects industry trends and provides value to our audience.

Requirements:

  • Proven experience as a Content Manager or in a similar role, with the ability to create and execute multi-platform content strategies.
  • Strong understanding of content marketing principles, SEO, keyword strategies, and content distribution channels.
  • Experience in developing content calendars and managing multiple content projects simultaneously.
  • Strong analytical skills with experience in content performance analysis and the ability to make data-driven decisions.
  • Excellent writing, editing, and content creation skills with a keen eye for detail.
  • Strong project management skills, with the ability to work collaboratively with cross-functional teams.
  • Experience with content management systems (CMS), SEO tools, and analytics platforms (e.g., Google Analytics).
  • Ability to lead and mentor a team.
  • Familiarity with content governance and compliance processes.
  • Experience in the property investment or education sector is a plus.

Benefits:

  • Access to an excellent bonus structure based on performance
  • Company discount on stays at our holiday homes
  • Access to our property investment courses
  • Apple Equipment
  • Free Parking

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