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Marketing Operations Manager

2 months ago

Manchester, United Kingdom Humankind Global Recruitment Full time
About the Role

We are seeking a highly skilled Marketing Operations Manager to join our team at Humankind Global Recruitment. As a Marketing Operations Manager, you will be responsible for planning, implementing, and monitoring multi-channel CRM campaigns to improve acquisition and effectiveness of activities.

Key Responsibilities:

  • Plan, implement, and monitor multi-channel CRM campaigns to improve acquisition and effectiveness of activities.
  • Implement test and learn campaigns to improve website and landing page conversion, using A/B testing to continuously optimise work for greater campaign effectiveness.
  • Manage internal resources to ensure fixed and variable scope deliverables are delivered on time, on budget, and as specified.
  • Conduct needs analysis through technology, content, and process audits and identify new areas for improvement and development for lifecycle campaigns, with stakeholder feedback.
  • Ensure that campaigns, creative briefs, and other strategic marketing documents, and the overall campaign calendar, accurately reflect marketing objectives, target groups, and ROI in-line with brand strategy.
  • Use analytics platforms for analysing and reporting campaign and testing results, suggesting improvements to improve KPIs.
  • Prepare summary reports and post-campaign analysis of all projects, utilising Business Intelligence resources to ensure understanding and learning.
  • Collaborate with the SEO team to create content that moves prospects through the customer journey and work closely with the wider marketing teams to create campaigns based on direction from the Head of Marketing Operations and Brand Leadership.

About You

We are looking for a high-performing, lead generation-focused Marketing Manager with a great combination of marketing, analytical, and communication skills, while maintaining strong working relationships with a range of stakeholders at different levels.

Requirements:

  • 3-5+ years experience in CRM and/or multi-channel digital marketing (experience with Iterable CRM software will certainly mark you out).
  • A strong understanding of demand generation strategy and marketing best practices with experience in developing and implementing testing, designing and analysing contact strategies, automation tools, and customer experience optimisation.
  • Comfortably able to work with developers, and have basic html/css/js/sql, in addition to strong analytics skills.
  • A data-driven mindset with the ability to analyse campaign performance.
  • Ability to interpret and present data/results (both written and verbal) to stakeholders in engaging and meaningful ways.
  • Advanced knowledge of marketing automation solutions and MS Office software applications, Power Point and Excel is a must.
  • Ability to manage and prioritise multiple projects simultaneously within a complex organisation.
  • Experience managing multiple projects at the same time with proven time management skills.
  • Prior experience of preparing summary reports and post-campaign analysis.

About the Company

Humankind Global Recruitment is a digital marketing business enjoying hyper-growth at the moment. We are experts within the entertainment arenas. For a successful Marketing Operations Manager / Marketing Campaigns Manager, you'll have the chance to work within teams and on the types of end-to-end customer journey marketing projects you won't be able to anywhere else.

We also have a track record of promoting from within, so as more brands come online, more opportunities for promotion prospects will naturally appear.

In addition to an attractive salary of £45k-£55k DOE, we also provide flexible hybrid/remote working, along with exciting future prospects.

Benefits:

  • Private health cover
  • Death in service benefit
  • Pension
  • Various discounted products and services