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Digital Marketing Coordinator

2 months ago

Northampton, Northamptonshire, United Kingdom Optimum TA Ltd Full time
Job Description

**Job Title:** Marketing Executive

**Job Summary:** We are seeking a highly creative and detail-oriented Marketing Executive to join our team at Optimum TA Ltd. As a key member of our marketing team, you will be responsible for developing and implementing marketing strategies to drive business growth and brand awareness.

**Key Responsibilities:**

  • **Manage and Update the Website:** Ensure the website is up-to-date, visually appealing, and aligned with our brand identity.
  • **Create Engaging Copy:** Develop compelling copy for new product launches, marketing campaigns, and other business initiatives.
  • **Collaborate with Design Team:** Work closely with our design team to develop creative concepts and visual materials for marketing campaigns.
  • **Coordinate with Marketing Agencies:** Manage relationships with external marketing agencies to ensure seamless execution of marketing campaigns.
  • **Organize and Manage Events:** Plan and execute PR events, design weeks, and other marketing initiatives to promote our brand and products.
  • **Represent the Brand:** Represent Optimum TA Ltd at industry events, conferences, and trade shows to build brand awareness and establish relationships with key stakeholders.
  • **Plan and Deliver Marketing Initiatives:** Develop and implement marketing strategies to drive business growth, increase brand awareness, and engage with our target audience.
  • **Create and Coordinate Content:** Develop and distribute content across various social media channels to engage with our audience and promote our brand.

**Requirements:**

  • **2-3 Years of Marketing Experience:** Proven experience in marketing, with a focus on digital marketing, brand development, and campaign execution.
  • **Strong Social Media Skills:** Excellent social media skills, including content creation, engagement, and analytics.
  • **Excellent Copywriting Abilities:** Strong copywriting skills, with the ability to develop compelling and engaging content.
  • **Experience with Premium Brands:** Experience working with premium brands or service-led industries, with a focus on brand development and marketing strategy.
  • **Proficient in Adobe Creative Cloud:** Proficient in using Adobe Creative Cloud suite, including InDesign, Adobe Express, and Illustrator.
  • **Positive and Proactive Attitude:** A positive and proactive attitude, with a strong sense of initiative and a willingness to learn and adapt.
  • **Excellent Interpersonal Skills:** Excellent interpersonal and communication skills, with the ability to build and maintain strong relationships with colleagues, clients, and stakeholders.
  • **Attention to Detail:** Excellent attention to detail, with the ability to prioritize tasks, manage multiple projects, and meet deadlines.
  • **Self-Motivated:** Self-motivated, with a strong sense of initiative and a willingness to take on new challenges and responsibilities.
  • **Creative and Innovative:** Able to think creatively and innovatively, with a focus on developing new ideas and solutions to drive business growth and brand awareness.

**About Us:** Optimum TA Ltd is a dynamic and innovative company that is passionate about delivering exceptional results and building strong relationships with our clients and stakeholders. We are committed to providing a supportive and collaborative work environment that encourages creativity, innovation, and growth.