B2B Marketing Specialist

4 weeks ago

Newcastle upon Tyne, Newcastle upon Tyne, United Kingdom Chartered Management Institute Full time

Location: Hybrid working arrangement

Reports to: Senior B2B Marketing Manager

Salary: Competitive salary with excellent benefits

*This position is offered on a fixed-term contract*

Role Overview:

As a B2B Marketing Specialist, you will be instrumental in assisting the B2B marketing division by crafting and implementing marketing initiatives that resonate with our varied clientele. Your main objective will be to advocate for CMI's B2B product offerings across diverse sectors, including Higher Education, corporate partners, private training organizations, management consulting firms, and international markets.

Key Responsibilities:

  • Market Analysis: Leverage customer and competitor insights to develop and refine propositions that cater to the unique requirements of our target audiences.
  • Brand Positioning: Assist in formulating positioning and messaging tailored to specific products and target groups.
  • Campaign Strategy: Collaborate with the marketing team to design campaigns that stimulate demand and highlight product value, effectively communicating how we address our clients' challenges.
  • Content Development: Produce engaging marketing materials that support B2B sales and engagement discussions, including persuasive case studies that illustrate the success and impact of CMI's offerings.
  • Value Proposition: Incorporate evidence and proven value into our value propositions and sales materials to identify and address gaps, working closely with the marketing and product insight researcher as necessary.
  • SEO and Content Writing: Utilize SEO copywriting techniques to enhance all marketing materials and online content, ensuring high visibility and engagement across digital platforms while preserving the integrity of our marketing messages.
  • Web Content Creation: Develop engaging web content tailored for B2B audiences, ensuring alignment with overall marketing strategies and enhancing CMI's online partner experience.

Candidate Profile:

We are committed to fostering an inclusive workplace that values diverse backgrounds and perspectives, creating a forward-thinking team and a supportive environment for everyone at CMI. We actively encourage applications from individuals with varied experiences and cultures.

  • We seek a candidate who can enrich our culture and align with our core values. We desire someone who is 'Passionate' about making a positive impact on the skills of managers and leaders, 'Practical' in making swift and intelligent decisions, 'Progressive' in envisioning a better future, and 'Professional' in maintaining accountability and ethical standards in all endeavors.
  • Experience in B2B marketing or a related discipline.
  • Basic understanding of product marketing principles and best practices.
  • Strong copywriting abilities with a knack for creating clear and engaging content.
  • Excellent communication skills, capable of effectively engaging with various stakeholders.
  • Ability to juggle multiple tasks and projects simultaneously.
  • Comfortable thriving in a fast-paced environment and meeting deadlines.
  • Innovative thinker with strong problem-solving capabilities.

Why Choose CMI:

Are you eager to be part of a dynamic and ambitious organization? At CMI, we prioritize innovative leadership and management strategies. We recognize the value of fresh ideas and encourage diverse perspectives. As a not-for-profit organization recognized as a Sunday Times Best Company To Work for, we offer a flexible and collaborative culture with ample opportunities for professional growth.

Our commitment to our employees is reflected in our competitive benefits package:

  • Flexible Working: We offer a flexible approach to working hours and locations, allowing you to choose what works best for you.
  • Generous Leave: Enjoy a substantial holiday allowance that increases with service length, along with additional holiday provisions.
  • Wellbeing Support: Access to mental health resources and support services.
  • Inclusive Environment: Join our colleague-led Inclusion Hubs focused on various aspects of diversity.
  • Professional Development: Benefit from CMI membership and access to exceptional courses.
  • Recognition Programs: Participate in our rewards and recognition initiatives.
  • Social Activities: Engage in various social clubs and team outings.
  • Pension Contributions: We contribute to your pension after a specified period.

About CMI:

The Chartered Management Institute (CMI) establishes the Professional Standard in Management and Leadership. We collaborate with businesses and educational institutions to empower individuals to realize their potential through qualifications, apprenticeships, and training, leading to Chartered Manager status—the pinnacle of management recognition, enhancing career prospects and management effectiveness.

Personal data provided during the application process will be used solely for recruitment purposes. For further details, please refer to our privacy policy on our website. By submitting your application, you consent to the use of your data in this manner.

We reserve the right to close this vacancy earlier than advertised should we receive a high volume of suitable applications.

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