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PR Account Manager
2 months ago
Office Angels is seeking a skilled PR Account Executive to join our team in Reading. As a key member of our team, you will be responsible for maintaining strong relationships with our clients and delivering exceptional results in the field of public relations.
Key Responsibilities:- Maintain a deep understanding of each client's products and services
- Regularly identify key points of category knowledge, competitors, and trends
- Develop a thorough understanding of consumer behavior and differentiated channels/approaches
- Stay up-to-date on media trends and maintain a strong network of key media and influencer contacts
- Identify new opportunities and negotiate changes to contracts
- Target media slots, platforms, and influencers to secure coverage
- Draft responses to media, influencer, client, consumer, and partner enquiries
- Obtain data to hit feature deadlines and own the advance feature process
- Research and explore local suppliers and draft design, photographic, and other briefs
- Write consumer and trade news releases and draft tactical adverts and boosting plans
- Implement social boosting and advertising campaigns, monitoring and suggesting insightful changes
- Provide new ideas and story angles to secure consumer and channel coverage
- Contribute to writing new business and client proposals
- Create new case studies from recent projects
- Maintain and take responsibility for project budgets
- Identify and justify campaign audiences and platforms
- Monitor and communicate progress of each account and campaign
- Act as a mentor for Junior Account Executives
- Handle and resolve simple enquiries from clients on copy or campaign plan updates
- Previous experience as a PR Account Manager or similar position
- Strong copywriting skills
- Display perseverance and the ability to be persuasive
- Understand consumer audiences and behaviors on social platforms
- Manage own time and workload efficiently and effectively
- Display understanding of campaign strategy
If you are interested in this position, please send your CV to Morgan Lay at Office Angels. Our Candidate Privacy Information Statement is available on our website.