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Investment Capability Marketing Manager
2 months ago
About the Role
We are seeking a highly skilled Investment Capability Marketing Manager to join our team at Royal London Asset Management (RLAM). This is an exciting opportunity to support the growth of our business by developing and implementing a comprehensive content strategy.
Key Responsibilities
- Work with the ICM Senior Manager to define the content marketing strategy that builds awareness, deepens familiarity, and drives consideration of our core investment capabilities.
- Support the Senior Manager in establishing and building a comprehensive content plan that maps into the core business requirements to enable sales.
- Identify relevant themes and write compelling articles/content that can be utilised across channels.
- Collaborate with Channel marketing leads to deliver the strategy, positioning and campaign management and activation plans.
- Work closely with Investment Writing team and heads of investment desks and investment specialists to develop positioning and build core messaging frameworks.
- Deliver Insight/Thought Leadership in line with commercial objectives which gives depth and credibility to the brand.
- Ensure all content is relevant and compliant for the correct audience type.
- Support with writing awards submissions and copywriting for web and social.
- Ensure content sharing to drive efficiency across both RLAM and Group where able.
About You
- Excellent writing/editing skills – journalistic background is advantageous.
- Strong knowledge of the asset management industry including asset class/capabilities knowledge.
- Good research skills that translate into compelling stories.
- Good understanding of FCA regulations as they apply to content.
- Strong, proven knowledge of the asset management competitor landscape to position the business in the right areas.
About Royal London Asset Management
Royal London Asset Management (RLAM), part of the Royal London Group, is one of the UK's leading fund management companies working with a wide range of clients across the globe to achieve their investment goals. Our long-term, client-driven focus means that we have a long-standing commitment to responsible investment. We act as responsible stewards of our clients' capital, exercising their rights and influencing positive change.
Our Values
We are committed to creating a workplace that is inclusive, responsible, enjoyable and fulfilling. Our Spirit of Royal London values are: Empowered, Trustworthy, Collaborate, Achieve.
Benefits
We offer a range of benefits to our employees, including 28 days annual leave in addition to bank holidays, an up to 14% employer matching pension scheme and private medical insurance.
