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Product Marketing Expert
2 months ago
About the Role
SAP is seeking a highly skilled Product Marketing Consultant to join our dynamic team. As a key member of our marketing team, you will be responsible for developing and executing strategies for our products, messaging, and positioning within the Small and Midsized Business segment.
Key Responsibilities
- Develop and execute go-to-market strategies for our products within the SMB segment to ensure product success and a good customer experience.
- Develop deep product knowledge to serve as a subject matter expert when working with other teams and create a differentiated value proposition and messaging, tailored to the target audience.
- Gather customer feedback and sentiment from various internal and external listening channels.
- Contribute to marketing business planning based on corporate priorities, product/solution value proposition, audience needs, and whitespace opportunities.
- Partner with Solutions Marketing and Content team to ensure sales and marketing assets reflect the SMB positioning and messaging strategies.
- Partner with Enablement team to land new or updated products and initiative launches with the Distribution teams.
- Understand market opportunity by product and execute strategies to capture white space. Understand market developments and competitive threats to inform product enhancement requirements and create competitive positioning and talk tracks.
Requirements
- Related experience in product or go-to-market strategies for SMB markets.
- Ability to thrive in a fast-paced environment.
- Strategic and tactical marketing aptitude.
- Strong interpersonal skills to motivate and drive others.
- Strong relationship-building skills to build credibility with cross-functional teams.
- Excellent writing, presentation, and communication skills.
- Project management and organizational agility.
- Ability to manage multiple projects simultaneously and respond to challenging situations.
- Work independently and within a team.
- Analytical thinker with ability to take data and make digestible for others.
- Displays a passion for what you do and a drive to improve.
- Displays personal and corporate integrity.
- Displays passion for and responsibility to the customer.
- Displays leadership through innovation in everything you do.
- Displays a relentless commitment to the team.
- Bachelor's degree or equivalent experience required.
About SAP
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development.
We Win with Inclusion
SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
